Retail Industry Overview
Customer Service
Selling and Service
Store Operations
Getting the Job
100
Organization, communication, judgement, time management, problem solving, technical, quality
What skills are needed to work in retail?
100
Going Above and Beyond expectations
What is a positive surprise?
100
Big items, expensive items, customized items, repairs
What warrants a follow up?
100
Merchandise, cash received, cash registers, store fixtures, equipment, the building, people
What types of store assets need monitoring?
100
Often Part Time, it's a stepping stone, don't know options
What is people don't consider retail to be a career?
200
Customer relations, customer service, completing sales
What is the most important aspect of a sales associate's job?
200
When you can answer all the questions
How do you know you have all the information you need to sell the product?
200
Keeps receipts safe, prints receipts, adds prices, computes tax, prints product description and item numbers, provides proof of sale
What functions does a cash register perform?
200
Merchandise that arrives at the store already priced
What is pre-priced inventory?
200
Teachers, friends, business associates, past employers, co-workers, professionals
Who should you use as a reference?
300
Different people have different needs
Why is it important for retailers to understand the different types of customers?
300
Lack knowledge, wait too long, spend too much time, lack confidence
What are the four mistakes associates make when attempting to sell warranties?
300
Avoid theft, burglary, maintain customer respect, it's personal
Why do we keep customer information confidential?
300
Protecting the assets of the store, keeping track of merchandise, reporting missing items, following company policy, minimizing shoplifting opportunities
What is loss prevention?
300
Gains attention, focuses on employer, stresses benefits, establishes credibility, builds value, closes with call to action
What is a cover letter?
400
Need recognition and problem awareness, information search, evaluation of alternatives, purchase, post-purchase evaluation
What is the 5 stage decision making process?
400
Determine the problem, identify the cause, fix it, acknowledge the problem
What is the four step process to positively handle any customer in any situation?
400
A way for retailers to make customers feel special and get better deals, encourages repeat business
What is a loyalty program?
400
falling, slipping, tripping, injuries from falling objects
What safety hazards do you think customers would encounter?
400
Name, address, contact information, work experience, skills, education, awards, certifications/training
What information goes on a resume?
500
Innovative, comparison, impulse, follower, diverse, recreational
What are the 6 types of shoppers?
500
Standard Introduction, Replacement Product, Direct Approach
What are the three types of introductions for selling a warranty?
500
Specific, measurable, achievable, results-oriented, time based
What is SMART?
500
Shortage/Shrink Other
What are the two types of loss?
500
Situation/Task, Action, Results
What is the S/Tar Format?