RETAILER ONE
RETAILER TWO
RETAILER THREE
CUSTOMER SERIVCE
100
This retailer sells a variety of merchandise online and is known for the kindle.
What is Amazon
100
This retailer sells electronic merchandise and is known for the Iphone
What is Apple
100
This retailer is known for its fast delivery service
What is FedEx
100
A set of activities and programs undertaken by retailers to make the shopping experience more rewarding for their customers.
What is customer service
200
Scheduling an appointment for a call back by a representative, communication by email, and online chat with representation are three ways Amazon creates better
What is customer support
200
This allows individuals who are having issues with one of their products to make a reservation to speak with an expert in person.
What is the genius bar
200
Intangibility, simultaneous production and consumption, perishability, and inconsistency are the characteristics of this
What is a service retailer
200
Proactive support, Self-Service, Product Development, Ease of use when shopping online, and Multichannel are the five trends this company thought would emerge in 2013.
What is Zendesk
300
Amazon keeps track of...
What is purchased and viewed merchandise
300
These are the two warranties offered by this electronic retailer
What is Apple Care and Apple Care +
300
Customer requirements will be met in the highest quality manner appropriate to each market segment served. This was stated before to be?
What is FedEx mission statement.
300
Social media, gamification, big data, mobile devices, and growing customer service expectations are the five trends thought to emerge in 2013 by the chief amazement officer for this company.
What is Shepard Presentations
400
Amazon allows you to do this before purchasing a book
What is preview
400
This Apple warranty not only covers the products, but will cover all accidents that happen during the products useful life.
What is Apple Care +
400
Due to this service retail characteristic, FedEx has to focus on positive customer service to maintain a positive brand image
What is Intangibility
400
Interactive games that combine consumer engagement and entertainment where consumers can play online games on their favorite retailer’s sites to win discounts, status, and products is called?
What is Gamification
500
Amazon created this to track products that indivduals are interested in and it became similar to a registry
What is the wish list
500
This is a quick purchase store used by Apple customers. It is loaded on to all Apple products.
What is the app store
500
Because FedEx customers expect on time delivery, FedEx created this.
What is online tracking and shipping support.
500
This is the word that describes the process of building relationships with customers and prevents issues before they even arise.
What is proactive support