Value Creation
The "Why" of Value Creation
What is the long-term success & sustainability of Prominence?
Alternatively: Accelerates the Flywheel
This framework provides a chronological framework for organizing the actions required to generate value at a certain point in time
What is the "Customer Journey"
The "What" of Value Creation
What is customer consistently feels that our services are worth the price?
These are the 4 key steps in the Customer Journey
What are Sales, Implementation, Growth & Adoption, Value Realization?
The "How" of Value Creation
What am I doing (and when) to ensure the customer returns?
The steps in the customer journey have responsibilities associated to the C-Level, Director and Managers ("extended leadership") roles
What is ALL?
This concept facilitates the realization of value by providing liquidity to stakeholders
What is Value Capture?
Related Terms: "ROI", "Value Metrics", "Quantitative Value"
The three customer facing deliverables that should include quantitative and qualitative value
What are Opportunities, Projects, AMPs?
The 2 components that generate a story of value that sells to customers
What are Value Creation and Value Capture?
This is the period of time in which customer value is generated
What is the entire customer journey?