Tobacco Free Generation
In what year did CVS stop selling tobacco products in their stores.
The year 2014.
CVS also transitioned it's name to CVS Health.
Before and one year after the bold decision of going tobacco-free was publicly announce, CVS prioritized the gathering of __.
DATA | Data shows you where to focus your efforts.
This reaffirmed CVS's previous research that availability directly impacts use.
For CVS Health and their partners, they are setting a big goal to improve people's lives and demonstrating how it does not need to come at the expense of a bottom line.
CVS has a vision for delivering the first _.
Tobacco-free generation.
A long-term result from removing tobacco products from CVS's stores, was the building of their brand integrity and customer loyalty.
This decision brought in an influx of certain opportunities, allowing social change to be more achievable.
What are partnerships.
Clinical Affiliations: Department of Veterans Affairs, Cleveland Clinic, Dartmouth-Hitchcock, UCLA Health, the Henry Ford Health System, and Emory Healthcare.
In 2016 CVS established the Be the First, a 5 year initiative to help deliver America’s first tobacco-free generation.
The targeted age group for this initiative was _.
The youth.
253 institutions of higher education have gone tobacco-free since 2016.
By measuring and communicating the results CVS Health is finding, they have sparked change across ___.
Multiple Industries.
Since the start of the Be the First program, CVS Health has contributed to a 1.3% decline in the youth smoking rate.
At the time the article was writted, what was the youth smoking rate.
The youth smoking rate was 8% in 2018.
The innovative partnerships, collaborations, and alliances CVS Health leveraged allowed them to target what three categories, in effort to develop a decline in youth smokers.
Behavior Change - Tobacco Prevention Toolkit
Prevention - Scholastic / DoSomething.org
Advocacy - Campaign for Tobacco-Free Kids
What program was implemented in partnership with Stanford as a resource to educate the youth on positive decision making and resilience skills?
Advocacy is a theme relevant to the work with our community partners.
How does the the use of advocacy increase chances of success.
It allows your target audience to be involved.
This increases the control and support for programs and solutions to be established so that impact can be created.