Mythbusters
This commerce vendor touts “thousands and thousands” of customers globally – which is accurate. BUT, as Gartner notes, “the majority of its clients have annual gross merchandise values (GMVs) of less than $50 million.”
SAP has hundreds of customers processing > $100 million in GMV and dozens doing > $1 billion.
Who is Adobe?
Competitors claim that SAP Commerce is more expensive – especially up front. This vendors licensing is based on the number of API transactions called from the platform. This is ideal for smaller and more dynamic businesses that are re-platforming but can be prohibitive for smaller organizations and startups who might prefer more packaged applications or vendors like SAP with more CX suite offerings. The company also offers a fully functioning 60 day free trial.
Who is Commercetools?
This partner a premium Product Information Management (PIM) integrated with SAP Commerce Cloud. It allows organizations to consolidate product data, improve content for optimized channel viewing, distribution to online and traditional sales channels, and analyze accuracy on digital ecommerce shelves
Who is InRiver?
This SAP Executive Board member leads Customer Success - the company’s global sales, services, partner, and customer engagement organization.
Who is Scott Russel?
This vendor's platform was built from the ground up to be a native Cloud company and may spread the myth that “SAP’s not a real cloud company.” SAP Commerce was a migration from a traditional on premise tool – but now is under the hood at nearly one third of all of our deployed customers in our V2.
Who is Commercetools?
SAP requires that licensing agreements are signed prior to customers getting access to the Commerce Cloud. As such, this vendor has pitched $0 year one licensing agreements to prospects in 2021 – especially if they are existing customers of their leading CMS platform.
Who is Adobe?
This partner enhances the capabilities of SAP Commerce Cloud with our AI driven Search, Merchandising, Content Management, Recommendations & SEO modules.
Who is Bloomreach?
SAP Commerce Cloud is upgraded this many times per year.
What is 4?
Gartner claims this commerce vendor distinguishes itself by offering functionality beyond digital commerce, including marketplace operations, OMS, intelligent search and personalization, headless CMS and a low-code serverless deployment platform – all offered at one price. However, these features are minimal compared to the robustness of SAP Commerce.
Who is VTEX?
This competitor helps marketers tag and create custom audiences. However, Emarsys is a one-stop-shop for end-to-end customer engagement - including segmentation, automation, analytics, personalization, and AI. Emarsys is perfect for non-technical marketers, while this competitor requires specialized skills.
Who is Tealium?
Integrate Emarsys within this "Emarsys Enhance' add-on partner to access customer data within the ticket view. Emarsys for ___ offers real time personalised customer engagement to drive customer lifetime value.
Who is Zendesk?
An example of a Commerce + Emarsys Customer
Who is any of the following? Acushnet; Angus and Robertson; Arezzo; Belcor; Covetrus; David Yurman; Ferraro; Gebrudor Gotz; Liberty Telecom (LATAM); Office Depot Mexico; Sailing Group; ShaneCo; Shasa; South Shore Furniture; Tumi
This competitor was named #1 in Gartner 2021 Multi-Channel Marketing Magic Quadrant. However, connecting data with this competitor's product isn’t as seamless as they make it sound. It requires technical support, lots of budget and resources to build out a true personalization at scale. With Emarsys, it’s much more seamless and easy for a non-technical marketer to accomplish.
Who is Salesforce?
This competitor provides specific features and functions that SAP requires as ‘add-ons’ including A/B testing, reporting, bundling, eBay integration, Facebook/Instagram selling, marketplace functions. However, this competitor does have self-service issues when launching a new site and requires direct involvement of staff and the management of support tickets.
Who is VTEX?
This Optimized Dynamic Pricing solution is an end-to-end, cloud-native platform supporting the entire pricing journey, from setting optimal list prices and managing the rebate process to maximizing your organization’s pricing power.
Who is PriceFX?
SAP Commerce Cloud and Emarsys are just one part of SAP’s vision. The entire landscape of SAP applications, global/industry expertise, and innovation can be leveraged across both the front and back offices.
What is the Intelligent Enterprise?