CX Jeopardy

Misc.

100

What is Ashley's dogs name? 

Phoebe

200

What are the 4 Teads Values?

We Play to Win

Operate with Openness

Finding a better & faster way

We Aim to do the right thing

300

How many people are currently on the EC CX Team?

18

400

What is the difference between publisher CTR and advertiser CTR? 

• Publisher CTR = click / impression
• Advertiser CTR = click / billable event 

500

How many offices does Teads have across 32 countries? 

41

Verification

100

What company are we integrated with to measure viewability within our platform?

MOAT

200

If running Viewable Display units, what type of 4th party tags should the client send over?

IMG 1x1

300

What is the IAB standard for Viewability %? 

70%

400

What does Invalid Traffic mean?

Ad Fraud, otherwise known as Invalid Traffic (IVT) is concerned with the practice of fraudulently representing online advertisement impressions, clicks, conversion or data events in order to generate revenue.

500

If running Teads Studio enhanced Video unit & the client wants to track viewability from their 4th party vendor (i.e. DV or IAS), what is the process?

Teads VAST --> 4P Vendor wrap for viewability --> Teads implementation

Tagging

100

What type of 3rd party impression tag can Teads accept? 

IMG

200

On a CPCV billing model, where is the impression tag placed?

On the complete

300

What types of tags can Teads accept from 4th Party Verification partners (IAS, DV)? 

Monitoring, Blocking

400

What other Ad Server VAST/1x1 tags can Teads accept?

GCM/DCM, Innovid, Sizemek

500

Can we add a click URL tracking parameter to our VAST like below?   

http://tag.brainient.com/vast/5770047860506624?clickurl=XXXX

NO, the click-through is set on elements from the unit, inside the Studio.

Teads Creative Formats

100

What is considered to be Teads "bread & butter" format? 

Video

200

Which player type generates higher viewability results? 

View to Play (VTP)

300

In order to design a Teads video asset, in which format does the video need to be received?

MP4

400

Name 3 Traffic Acquisition Creative Formats

Single Image, Performance Carousel, Single Video, Social Layout

500

What is the criteria for a creative that gets flagged for HAI? 

An ad is deemed heavy when there is no user interaction (click) on the creative and:

• The elements within an ad utilise > 4MB of network data.
• The ad requires too much calculation resources:
  • More than 15 seconds in any 30 second period
  • More than 60 seconds of total CPU usage

Selling Models & Platforms

100

What are the 3 ways you can buy with Teads? 

PRG, TAM, MS

200

What is the difference between 1st price and 2nd price? 

1st price: flat, you buy for $13 you pay for $13

2nd Price: dynamic, think working like an ebay auction

300

What billing models can you buy Teads Video offering on?

CPCV, CPM, VCPM

400

What is the difference between Classic Deal ID and Smart Deal ID?

• Smart Deal ID (new!) = Cookieless-ready Deal IDs with access to Teads Advanced Cookieless Targeting Suite and AI-Powered Smart Traffic Filters (KPI optimization powered by Teads AI) for 2x greater reach and more efficient outcomes
• Classic Deal ID = Standard Deal IDs with 3rd-Party-cookie-reliant targeting and / or frequency capping applied on the client's 3rd Party DSP. 

500

What is the most important implementation step in setup for a CPA campaign? 

Pixel placement