Impressive Stats
The number of campaigns we have locked in and executed in Self Serve YTD
301
Client is ready to lock in the rostert! But the brief isn't complete yet. The next step is...
Follow up with the client on the brief
You have content on TikTok that includes sparking. When do you begin sparking?
Shortly after the post goes live
On average, branded content performs at what % compared to creators feeds?
70%
CSM team's favourite season
Summer!
Amount ($) of business Self Serve has brought in YTD
$2.1M
This is the trigger point for Ops to hand over Creator communications to CSMs
Creator has been contracted!
No!
What percentage of content is approved on the first delivery?
90%
CSM's most common pet
Dogs!
How much ($) in closed-won upsells have CSMs surfaced and supported in 2023?
$543K
This type of client is qualified to have weekly status calls with the #paid team.
A key account
Scenario: An agency is adamant on running the campaign off platform for their creator. They explain to you the importance of communicating via email instead. How do you proceed?
Explain our platfrom benefits and the importance of running everything on platform. Let them know that this is the best way to ensure a successful campaign and is required across all our programs due to the high volume
An asset exceeds all benchmarks on a campaign / performs exceptionally well! What do you do with this information?
Suggest Usage Rights
Pitch another platform (TikTok, IG, Snapchat, Pinterest etc)
Recomend partnering with this creator for another asset / future campaigns
Which of the 4 colours are most CSMs? (Blue, Green, Yellow, Red)
Red (fiery hott)
The number of campaigns CSMs kicked off in 2023
225
Content isn't pulling through the Organic Results tab. Your first step is to...
Check if the creators post was validated
Scenario: A creator is extremely delayed in submitting content and its affecting your paid media in market dates. The client has asked that we move forward and add in the creator content after we're already in market. What do we do?
We do not add content into the amp plan once it has already gone live as this won't allow the campaign to optimize correctly. We should advise the client to either hold off on going live, or suggest that we either ommit the content piece and/or swap for a different piece.
Carousels didn't perform strong across all creators organically but campaign has Creator Licensing with Impressions as it's main KPI.
See how they performed in amp and suggest to continue to have a mixture of content types depending on KPI
Most common zodiac signs of CSMs! (hint: it's a 3 way tie)
Gemini, Cancer, Leo
Self-Serve has reached this % of their Q4 $300K spend goal
106%
A client is interested in purchasing extended rights on a piece of content, you direct them to...
the usage rights tab on the platform
A creator is receiving negative and derogatory comments on their post. What would a CSM instruct them to do?
Delete negative comments or turn off comments completely
How does Instagram count Reel view counts? Only for initial plays or rewatches too?
Rewatches too!
Most CSMs have been working at #paid for this many years.
1 year!