Signals to Ask...
Objection Handling
Solutions
Vertical
Cybersecurity Heroes
100

The client says they’re migrating workloads to AWS and Azure.

What is a signal to ask: ‘How are you securing workloads as you migrate to cloud platforms?

Secure Network Edge (SASE) + CASB

100

The client believes their current setup is enough.

What is “How do you ensure your current approach scales with growth and protects against evolving threats?”  

100

This solution continuously monitors endpoints for suspicious activity and responds automatically to threats.  

What is Endpoint Detection and Response (EDR)?

100

This challenge often occurs when hotels provide guest Wi-Fi without proper segmentation.

What is “What risks arise when guest and internal networks share the same infrastructure?” solved by SD-WAN with network segmentation?

100

This caped crusader never sleeps—watching networks 24/7 and calling in reinforcements when danger strikes.

What is MDR (Managed Detection and Response)?

200

The client mentions half their workforce is remote and VPN performance is poor.”

What is a signal to ask: ‘What challenges do you face in securing remote access for employees?

SASE with ZTNA + endpoint security

200

The client shows a reactive mindset because they haven't experienced an incident yet.

What is “How do you guarantee uptime if something unexpected happens?”

200

This architecture converges networking and security functions into a cloud-delivered model for secure access everywhere.

What is Secure Access Service Edge (SASE)?

200

This question addresses how retailers protect customer data during peak shopping seasons.

What is “How do you secure payment systems against ransomware during high-volume periods?” 

Endpoint Detection and Response (EDR) and NGFW?

200

This hero speeds up your network like The Flash, optimizing traffic across multiple sites.

What is SD-WAN (Software-Defined Wide Area Network)?

300

The client says they’re opening multiple new locations this year.

What is a signal to ask: ‘As you expand, how are you ensuring secure connectivity across sites?

SD-WAN + integrated security

300

The client mentions financial constraints and timing.

What is “What would an hour of downtime or a compliance penalty cost compared to a proactive approach?”

300

This solution helps organizations enforce security policies on cloud applications and prevent data leaks.

What is a Cloud Access Security Broker (CASB)?

300

This question uncovers how manufacturers protect IoT devices on the factory floor.

What is “How do you secure connected machines from external threats?” 

NGFW and Zero Trust principles

300

This hero stops villains from flooding your network with fake traffic—keeping your kingdom online.

What is DDoS Mitigation?

400

The client says they only have one IT person and no one monitoring for threats 24/7.”

What is a signal to ask: ‘With limited IT resources, how do you handle 24/7 threat monitoring and incident response?

Comcast Business Managed Detection & Response (MDR) for continuous monitoring, threat hunting, and rapid incident response.  

400

This client mentions competing priorities taking precedence over security.

What is “How would a security incident impact the priorities you’re focused on right now?”

400

This solution is often paired with EDR to provide real-time threat hunting and incident response by security analysts.

What is Managed Detection and Response (MDR)?

400

This question helps identify gaps in fraud prevention for financial institutions.

What is “How do you monitor for suspicious transactions across multiple branches?” 

Managed Detection and Response (MDR)?

400

This solution is like a secret handshake—only the right people get in, and everyone else gets bounced.

What is ZTNA?

500

The client says they don’t have visibility into what’s happening on employee laptops

What is a signal to ask: ‘With limited IT resources, how do you handle 24/7 threat monitoring and incident response?’

Comcast Business Managed Detection & Response (MDR) for continuous monitoring, threat hunting, and rapid incident response.

500

This client thinks their vendor covers everything.

What is “How do you confirm there are no blind spots in your current security or connectivity strategy?”

500

This cloud-delivered framework combines SD-WAN with security services like CASB, ZTNA, and NGFW for a unified edge.

What is Secure Access Service Edge (SASE)?

500

This question helps uncover how logistics firms monitor for ransomware targeting operational systems.

What is “How do you detect and respond to threats before they disrupt deliveries?” 

(Solution: MDR + EDR)

500

This hero is the Avengers of networking—combining SD-WAN, CASB, NGFW, and ZTNA into one unstoppable team.

What is SASE?