Annual Overview
Cycle workbook
CYCLE GOAL
STRATEGIES
MONEY $$$
100

Cycle 1 objective 

Build and Retain your Core Sales Team for the
year, train them to Sell & Manage

100

What does PCEM stand for 

Plan, Communicate, execute & measure

100

What is the cycle goal 

NMAC through BTS+ 

100

What is our cycle 2 pitch strategies 

F8, Clear pitches, get that money & Zumiez APP

100

peak boosters 

150-199 1%
200-299 4%
300-399 6%
400+ 8%

200

Cycle 2 Objective

Build your seasonal sales team & train them to sell. Test your core team's ability to sell, manage, and teach.

200

what tool do we use to support great Planning 

REPS weekly planner 

200

Why is this our goal 

LEVEL UP THE GREEN
200

what is cycle 2 Schedule priorities 

Make great ppl decisions, payroll mngt, Performance scheduling 

200

how much money is someone making off of $400 sale

$32

300

Cycle 3 Objective 

Apply everything you’ve built to empower execution during the busiest time of the year.

300

How do we have great communication 

Through MAP TAP AND DUB 

300

What is the company KPIS we are messaging 

3pt and $75 DPT 

300

What is cycle 2 product focus's 

BTS packaging & promos, BTS outfitting, 5 step AWOL, evaluate BTS product pillars 
300

how much is someone making an hour if they have a 1k sale 

$8/hr on top of hourly 

400

What Cycle is all about Experience (show it) 

Cycle 2 

400

HOW DO WE properly execute

F8

400

What does PSP stand for 

pitch, schedule and product 

400

What will these strategies help us get better at within maximizing profitability ( name 3) 

Maximizing profitability by drive sales, build depth & control costs 

400

what is the peak boosters dates 

7/6-9/13

500

Highlights of cycle 2 include (name 5) 

Travel & Tourism
Peak BTS Shopping
School Starts
Labor Day Weekend
Post BTS

500

What is the 3 accountability questions 

What did we say we were going to do 

What were the results 

What are we doing moving forward 

500

name 3 PSP focus's the district should want to focus on this cycle 

F8 actions, make great people decisions, 5 step awol 

500

What focus is the most important & fundamental to the success in front of you 

F8 actions: train & team sell

500

what is the bonus incentive for SM's and team bonus 

-For every dollar over LY’s physical and digital sales, you earn 2%, with unlimited bonus potential.
-If your district hit its Trade Area sales goal, every SM in the district will get an additional 1% of
your salary.  
-If your district hit its Trade Area sales goal, AND your store hits it’s SOLD 2.0 fulfillment goal,
then you qualify for 2% of your salary.