Designers Be Like…
A basic visual guide representing layout structure
wireframe
This term refers to operations performed on the server side.
backend development
This refers to tracking user actions like clicks or purchases.
conversion
This section typically contains copyright and contact info at the bottom.
footer
Content arranged in one vertical column
single-column layout
This term describes empty space used to improve readability and focus.
white space
Input field to find content within a site
search bar
percentage of users who click a link
CTR (Click-Through Rate)
This is a clickable button prompting user action like “Sign Up.”
call-to-action (CTA)
Sidebar that stays in place while scrolling
fixed sidebar
This design concept directs users’ attention to the most important element on a page.
visual hierarchy
Visual representation of where users click or focus
heatmaps
This term describes the percentage of users who leave after viewing one page.
bounce rate
This element highlights the primary message or call-to-action at the top of a page.
hero image
Screen divided into two sections
split-screen layout
This design principle ensures text is easy to read, including font choice and spacing
typography
Optimizing a site to rank higher in search engines
SEO (search engine optimization)
This technique compares two versions of a webpage to determine performance.
A/B testing
This navigation aid shows the user’s path within a website hierarchy.
breadcrumbs
Colors opposite on the color wheel
complementary
This psychological principle uses contrast and alignment to group related elements.
Gestalt principles
This refers to designing websites that adapt to different screen sizes.
responsive design
Metrics used to evaluate success
KPIs (Key Performance Indicators)
Small text box that appears when hovering over an element
tooltip
Intensity or purity of a color
saturation/chroma