D4D Empathy
The ability to understand another person and their feelings.
What is Empathy?
An observation method where customers are observed using a product or service in the location they normally use that specific product or service.
What is Follow-Me-Home?
A test conducted with customers to quickly answer important questions about an idea and gather behavioral data on customers.
What is Rapid Experimentation with Customers?
Lack of difficulty or effort.
What is Ease?
The process of observing an individual to gather information and insight.
What is Observation?
A deep understanding of the customer's needs, motivations, desires, and behaviors.
What is Deep Customer Empathy?
Conducting a test on customers using an MVP without the customers' knowledge.
What is a Fake-o Test?
A statement written from a customer's perspective that identifies what a new and improved experience looks like.
What is an Ideal State Statement?
An individual that guides a group to meet a set objective.
What is a Facilitator?
Small slips of paper in a notepad with strips of adhesive on the back so that the papers can be attached and removed from a surface.
What is a Sticky Note?
A specific problem a customer encounters that causes frustration, confusion, or even anger.
What is a Pain Point?
A test conducted using a sketched prototype.
What is a Fast Cycle Sketch Test?
A method used to measure results.
What are Metrics?
A process that repeats until a specific result is achieved.
What is a Looping Concept?
A pleasant or pleasurable feeling resulting from a situation or experience.
What is a Positive Emotion?
A preliminary product, commonly a product with minimum viability, used to test and develop.
What is a Prototype?
A method used to represent ideas through sketching key moments in sequential order.
What is Storyboarding?
Data based on characteristics.
What is Qualitative Data?
Data expressed using statistics.
What is Quantitative Data?
A test conducted with a fully built idea.
What is a Fully Built A/B Test?
A test used to prove that an idea's technology works.
What is a Technical Test?
A board that is used to write and draw on and is easily wiped off when finished.
What is a Whiteboard?
The means of solving a problem.
What is a Solution?