Linear Communication
What is linear communication?
Linear communication shows the communication process from sender to receiver it’s one directional
When is the Lasswell’s Model of communication most useful?
For public campaigns and political speeches it is also useful for strategic communications,measuring media impact and for public opinion research
What dose the Aristotle’s model of communication focus on?
how a message is delivered to an audience to persuade them.
what is the The Shannon and Weaver model?
consisting of an information source, a transmitter (encoder), a channel, a receiver (decoder), and a destination.
Why was the The Berlo SMCR model of communication developed?
For human person-to-person communication.
What does the linear model consist of?
Sender, Channel and Receiver
Who developed Lasswell’s Model of communication?
American political scientist Harold Lasswell
What are the limitations of the Aristotle’s model of communication?
No feedback, it is overly speaker centered and is very simplistic
Where is noise located in the Shannon & Weaver Model of communication?
Between Transmitter and Receiver
What are the limitations of the Berlo’s SMCR model of communication?
Doesn’t account for feedback or noise
What are some examples of the linear model?
Radio,Television Broadcast, Billboard advertisements
What are some limitations of Lasswell’s Model of communication process?
It is too simplistic for modern media,it doesn’t account for interference that my distort the message, it suggests a straight line between message and outcome,it ignores feedback and it doesn’t account for the fact that two people may interpret the same message differently depending on their background.
What does The Aristotle model of communication do best?
The Aristotle model emphasizes the speaker’s role in persuasion by encouraging messages tailored to the audience and context.The model also highlights how the occasion and audience influence the effectiveness of the message.
What are the limitations of The Shannon and Waver’s Model?
It doesn’t take feedback into account, this limits strategies to combat noise.
Who develop the The Berlo SMCR model of communication?
David Berlo
What is a communication model?
A communication model is a visual representation that shows the main elements of the communication process and helps explain how communication works.
Give a real life example of Lasswell’s Model of communication
Who says what, in which channel, to whom, with what effect?
what are the elements of the Aristotle’s model of communication?
Speaker(Sender),Speech(Message),Occasion(Context),Audience (Receiver) and Effect (Outcome)
What are the components of The Shannon and Weaver model?
Source,Transmitter, Channel, Receiver, Destination and Noise
What are the components of The Berlo SMCR model of communication?
Source(Sender),Message,Channel, Receiver,Encoder/Decoder
What are the importance of communication models?
Helps to avoid barriers,Helps to determine which method of communication is best,Helps to improve communication skills and Gives opportunity for analyzing
What are the components of Lasswell's model of communication?
Communicator-> Message->Medium->
Receiver-> Effect
Who developed the Aristotle’s model of communication and what was it used for?
Developed by Aristotle it was originally designed for public speaking and persuasion (e.g., in courts, assemblies, and debates).
What does the What Shannon and Weaver’s model do well?
The Shannon and Weaver model is effective because it introduces the idea of noise in communication, explains the technical process of message transmission through components like sender, channel, and receiver, and stresses the need for clarity and accuracy in encoding and decoding messages. Its versatility allows it to be applied in multiple fields such as telecommunications, psychology, and linguistics, making it a valuable tool for understanding both technical and contextual aspects of communication.
What dose the Berlo’s SMCR model of communication do well?
The Berlo SMCR model is effective because it clearly defines communication through four components allowing for better understanding of their roles. It stresses the importance of the communicator’s credibility and skills, as well as the need for clear, well organized, and emotionally engaging messages to ensure effective communication.