The Marketing Plan
SWOT Analysis
Market Segmentation
4 P's of Marketing
Miscellaneous
100

Name any 3 parts of the marketing plan 

Executive Summary, Situational Analysis (SWOT Analysis, PEST Analysis), Objectives, Mission Statement, Marketing Strategies (4 P's), Implementation, Evaluation 

100

Name the internal factors of a SWOT Analysis 

Strengths and Weaknesses

100

List 3 different characteristics of a demographic segmentation

Age, gender, ethnic background, income

100

a combination of four strategies used to market a product

What are the 4 Ps of Marketing?

100

The Artisan Pasta Company launched a new line of sauces inspired by traditional Italian recipes. How is the company segmenting its market?

What is demographic?

200

A formal written document which directs activities for a specific time.

What is the marketing plan?

200

Name the external factors of a SWOT Analysis

Opportunities and Threats

200

Information about where people live

What is geographic?

200

Bella's Bakery decided to promote its new business on Instagram and TikTok. What type of marketing decision was this?

What is promotion? 

200

Name the 4 components of a PEST Analysis

Political, Economic, Socio-Cultural, Technological

300

Clearly defines WHO the customer is, and WHAT services, products and values the business intends to provide.

What is the Mission Statement?

300

Emerging markets and technological advancements fall under this category in SWOT.

What are opportunities?

300

Sports Illustrated wants to send catalogs to coaches, athletes, and other sport lovers. What market segmentation is this an example of?

What is psychographic?

300

This "P" focuses on the distribution channels used to deliver products to consumers or the determination of the location of the product 

What is Place?

300

What is the purpose of a SWOT Analysis?

To evaluate the internal and external factors affecting a business

400

Brief overview of entire marketing plan

What is the Executive Summary?

400

Competitive rivalry and regulatory changes are types of these in SWOT.

What are threats?

400

What is the name of your generation?

Gen Z 

400

In addition to the core function, this "P" includes design, features, branding, and quality of the product.

What is Product?

400

An example of discretionary income 

A vacation to Disney World 

500

This part of the marketing plan outlines specific, measurable goals that the marketing efforts aim to achieve.

What are marketing objectives?

500

A small coffee shop is struggling with low customer traffic but has a loyal local customer base. Based on a SWOT analysis, which action should the owner consider to improve business?  

Launch a loyalty program

500

Separating large groups into smaller groups based on characteristics

What is Marketing Segmentation? 

500

Another term for the 4P's of Marketing

What is Marketing Mix?

500

Money left after taking out taxes for basic needs

What is disposable income?