Primary Data
What type of data is collected by the researcher for the first time?
Primary Data
What senses are relied upon in the observation method of data collection?
The researcher’s senses (eyes!)
What method involves asking questions verbally or orally?
Interviewing
What is the primary tool used in surveying?
Questionnaire
What is a focus group discussion?
A group discussion of a particular topic of interest with 6-10 participants
Name two methods of primary data collection.
Observation and Interviewing
Describe the difference between structured and unstructured interviews.
Structured interview uses predefined criteria, while unstructured interview is more flexible and open-ended.
What type of interview uses predetermined questions?
Structured Interview
What type of questionnaire is sent through the mail?
Mailed Questionnaire
Why might a researcher choose a focus group discussion over individual interviews?
To explore ideas in-depth and gather diverse opinions
What is the primary difference between primary and secondary data?
Primary data is collected firsthand by the researcher, while secondary data is previously collected by someone else.
What type of observation allows researchers to document actual behavior rather than responses?
Observation
How does an unstructured interview differ from a structured interview?
It does not follow a system of predetermined questions and is more flexible.
How does a collected questionnaire differ from a mailed questionnaire?
The researcher distributes and collects the questionnaire in person.
What is a key informant interview?
An interview with individuals who have significant knowledge about a specific topic.
Give an example of a scenario where primary data would be necessary.
Collecting firsthand information about the effects of a new policy in a community.
What is the term for observation where the researcher participates in the group being studied?
Participant Observation
What is a key feature of in-depth interviews?
They involve intensive individual interviews to explore perspectives in detail.
Name an advantage of using surveys in data collection.
They can reach a large number of respondents and generate standardized, quantifiable data.
Name a benefit of focus group discussions
They encourage interaction and detailed exploration of topics.
Why is primary data collection important in research?
It provides original, firsthand information specific to the study’s needs.
Name a benefit of using observation in data collection.
It provides real-time, authentic insights into behaviors and conditions.
Why are unstructured interviews valuable in research?
They allow for deeper exploration of topics and flexibility in responses.
What is a potential limitation of using surveys?
They may not capture the depth and context of respondents' answers.
What is a limitation of key informant interviews?
The data may not be comparable or representative across all interviews.