Products and Services
Name one of the 3 revenue categories that Josh broke down at the beginning of his presentation.
GD&P graphic design and print
PNS Packing and shipping
Other everything else
Always tell the customer what you ____ do, never what you _____
CAN
CAN'T
What color process does PostNet primarily use in printing?
Digital
This is normally considered a gateway print purchase
Business Card
Stamps make up approximately $____ a year in a center
$10,000
When should you greet the customer when you are with another customer?
Immediately when they walk in, no more than 10 seconds after
What is the difference between an "INLINE" finishing function and an "OFFLINE" finishing function?
Inline can be done within the digital press with add ons to the machine (such as stapling or folding). Offline is done after the printing has been done and it has left the machine, such as padding/gluing or laminating.
Describe a Click Cost
It is a charge per pass on a leased/rented press.
The price will be different from color to B&W
Name the 4 shipping carriers for a US center
DHL*
FedEx
UPS
USPS
Name one way to encourage a customer to return.
Bounce Back
Coupon or other promotion
Frequent Shipper Card
Consistency
Experience
What 2 programs does PostNet recommend for graphic design (inhouse)
CANVA
Adobe Creative Suite
What is the number one factor in the decision to run a job in-house vs. outsourcing?
Cost
Name 3 print products you can sell in your center
Too many to list!!!!
Name the 4 steps of customer engagement
Greet
Understand
Provide Solutions
Conclude
Explain raster art vs. vector art
Raster: pixel, low res / Vector: hi-res, image remains the same regardless of size
Name 3 core print products
EDDM, Promo Products, Business Cards, Yard signs, Brochures, Sidewalk Signage, Envelopes, Stationary, Note Cards, Banners, Presentation Folders, Letterhead
What is the difference between a Post Office Box and a PostNet Private Mail Box (physical box)
Package receiving and signing
Package hold
24 hour access* (some centers)
Mail and package notifications
Name the 4 steps of a greet
Greet
Smile
Ask
Approach
Describe the difference between RGB, CMYK, and Pantone
RGB: used on computers to view color spectrum, CMYK: 4 basic colors used to print colors, Pantone: specific color (PN PMS 186)
What details do you need to know for a quote.
Click cost
paper cost
paper type
turn around time