Shipping 101
What is a shipping lane?
A direct link between major cities
True or false: You must be the shipper of record for domestic shipments
True (excludes drop offs)
Define EDDM
Every Door Direct Mail
Why is it important for each center to have a local IT rep?
you need an IT resource who can help you maintain systems proactively and help in times of unplanned outages.
What is an ideal margin goal for printing? For Shipping?
Printing: 65-70% Shipping 55-60%
What is a responsibility of an Authorized Shipper?
Provide professional packaging supplies
Accept drop-off packages
Provide free carrier packaging
Keep current with carrier billing
Maintain a clean, professional center
Sell 1 AIR and 1 GROUND service per day (FedEx)
What is one of the questions you should ask every shipping customer?
What are they shipping?
Where does it need to go?
What’s the item’s value?
Name the customer benefits of doing an EDDM
Low Cost
Best ROI in Mail
Why is the security of customer data important?
The security of your customers data is important to protect both your business and customers but also the PostNet brand and all those in the network.
Name 1 of the resources you should use when considering equipment.
Regional Director
Profit & Loss (QuickBooks)
Franchisee Peers
What is a drop off package?
A drop-off package is one that a customer brings to your center to ship on their own carrier account.
What selling approach should you use when quoting shipping services?
Top-Down. Start with more expensive/faster and move to slower and more economical services.
What is the cost per piece to mail EDDM cards?
.187 each
Should you use your center email for personal business?
No, you should keep your PostNet.com email addresses to PostNet business.
Name one of four AR tools available to help in your decision making process
Aging Report
Accounts ledger
CC vault
Auto billing
Define “Published Rate”
These are the rates that are offered to account holders with no discounts
True or false: PostNets can use any type of box to ship a package
False, you can never use used boxes or moving boxes.
True/False: The USPS requires 6.5 x 9 for all EDDMs.
False, there are a variety of sizes available, but 6.5 x 9 is the most popular size
What is the benefit of a named (Stand Alone) email for center owners?
You can use it to do business for your center that you may not want your employees to see.
Such as employment related emails when hiring or dealing with employees. Contract info with vendors or customers. It allows you to communicate as the owner in a professional and secure method.
You should invoice customers ____ & ____
Early and often
What is Dimensional Weight?
A calculation used by the carriers to account for packages which are lightweight but voluminous
Packaging inspectors look at these 2 ratings when determining if they’ll approve a claim payment.
Direct Impact
Gross Weight
True/False:EDDMs are distributed by the USPS to addresses in a specific area such as a housing development.
False, they are distributed by postal route
What can you use G-Suite for besides email?
G-Suite is a full office suite to allow file share, document and spreadsheet creation as well as a variety of communications tools.
When should you collect a deposit on a print job?
to protect your investment, you should always collect a deposit