Shipping 101
What is a shipping lane?
A direct link between major cities
True or false: You must be the shipper of record for domestic shipments
True (excludes drop offs)
Define EDDM
Every Door Direct Mail
Name one of the 3 revenue categories
GD&P graphic design and print
PNS Packing and shipping
Other everything else
What is an ideal margin goal for printing? For Shipping?
Printing: 65-70% Shipping 55-60%
What is a responsibility of an Authorized Shipper?
Provide professional packaging supplies
Accept drop-off packages
Provide free carrier packaging
Keep current with carrier billing
Maintain a clean, professional center
Sell 1 AIR and 1 GROUND service per day (FedEx)
What is one of the questions you should ask every shipping customer?
What are they shipping?
Where does it need to go?
What’s the item’s value?
Name the customer benefits of doing an EDDM
Low Cost
Best ROI in Mail
Stamps make up approximately $____ a year in a center Why is the security of customer data important?
$10,000
Name 1 of the resources you should use when considering equipment.
Regional Director
Profit & Loss (QuickBooks)
Franchisee Peers
What is a drop off package?
A drop-off package is one that a customer brings to your center to ship on their own carrier account.
What selling approach should you use when quoting shipping services?
Top-Down. Start with more expensive/faster and move to slower and more economical services.
What is the cost per piece to mail EDDM cards?
$0.192 each (19.2 cents)
Name the 4 shipping carriers for a US center
DHL, FedEx, UPS, USPS
*DHL is not available in all markets
Name one of four AR tools available to help in your decision making process
Aging Report
Accounts ledger
CC vault
Auto billing
Define “Published Rate”
These are the rates that are offered to account holders with no discounts
True or false: PostNets can use any type of box to ship a package
False, you can never use used boxes or moving boxes.
True/False: The USPS requires 6.5 x 9 for all EDDMs.
False, there are a variety of sizes available, but 6.5 x 9 is the most popular size
Name 3 print products you can sell in your center
Business Cards
NCR Forms
Flyers
Postcards
Envelopes
Letterhead, etc
You should invoice customers ____ & ____
Early and often
What is Dimensional Weight?
A calculation used by the carriers to account for packages which are lightweight but voluminous
Packaging inspectors look at these 2 ratings when determining if they’ll approve a claim payment.
Direct Impact
Gross Weight
True/False:EDDMs are distributed by the USPS to only addresses in a specific area such as a particular housing development.
False, they are distributed by postal route
Name our 7 product service standards. What is standard for a PostNet offer.
Shipping (FedEx, DHL, UPS, USPS)
Printing
Packing and supplies
Graphic design
Scanning and faxing
Private/Virtual mailboxes
Notary
When should you collect a deposit on a print job?
to protect your investment, you should always collect a deposit