SWEET
GT stands for?
General Trade
DBDP stands for?
Distributor Business Development Planning
Shopper & Retail Behavior in New Normal. Who are the shopper?
1 Adult HH Member
Champion: Ang Galing ng Supra ________
Nanay
Taal Volcano Eruption; Month of 2020
January
True or False? Frequency Drop most evident for SSS and MS Channel
TRUE
Give two DBDP online house rules.
1.Stay seated and be fully present. Take notes and avoid unnecessary distraction.
2.Turn On Your Cameras all the time.
3.Keep your microphone mute when not talking.
4.Please refrain from unnecessary activity (browsing online, chatting in messaging apps). There will be designated breaks should you need to do something.
5.If you have questions, message our Moderator (Gian Besa) privately using the zoom chat box. 3 questions will be answered after each presenter.
6.You may take down notes but you are strictly prohibited to take photos or screen shots.
Shopper & Retail Behavior in New Normal. How do they shop?
Switch if unavailable or promoted
2021: Champion __________ Technology
X-Strain
Start of ECQ; Month of 2020
March
Complete the sentence. If SKU is unavailable, Shoppers will?
Switch
Based on Nielsen data, x% will switch to cheaper brand, diff variant or small pack when promoted
40%
Shopper & Retail Behavior in New Normal. What do they shop? Give two.
Cleaning & Essentials
Calla: Feel good kahit ___ ___ pinagpawisan
All Day
ABSCBN Shutdown: Month of 2020
May
How many NPIs are we targeting to launch in 2021?
17 SKUs
In SMKTs, Volume and Frequency improved as of what month
September
Shopper & Retail Behavior in New Normal. Where do they shop? Give two.
Near Home & Online
Hana: Parang Bagong Shampoo Hanggang _____
Gabi
Modified General Community Quarantine
What is the size of General Trade busines in 2020? How many billion business?
4B
Based on Nielsen Market Pulse, what is the only category for non-food that grew?
Alcohol
Shopper & Retail Behavior in New Normal. When do they shop? Give two.
Less Frequent & Big Basket
Feeling good sa Calla, Amoy from _______ to _______
Sampayan; Sundown
Name of the last Typhoon that made a landfall in 2020
Ulysses