the part of a character (g, j, p, q, y, and sometimes J) that descends below the baseline
What is Descender
100
a small publication (3 1/2 x 2 inches) containing information such as name, title, business, address, phone numbers, logo
What is Business card
100
a unit of measurement used ton describe the size of text; one point=1/72 of an inch
What is Point
100
restates the original headline to simplify the process of finding an article that has been continued from a previous page
What is Continuation line
200
an extenstion for Adobe Acrobat reader files
What is PDF (Portable Document Format)
200
a vertical section of text
What is Column
200
typefaces designed to attract attention; used in limited situations, mostly in large sizes for headlines or titles (also known as display font)
What is Decorative font
200
the interior space between margins of two facing pages; sometimes used to describe the space between columns
What is Gutter
200
the credit line for the author of an article
What is Byline
300
a family of alphabetic characters, numbers, punctuation marks and other symbols that share a consistent design; often used synonymously with typeface
What is Font
300
text that follows an outline in some type of curved or irregular pattern
What is Contoured text
300
large type running above or beside a story to summarize its content; also called a head, for short
What is Headline
300
any written or printed letter, number, or symbol
What is Character
300
the first letter in a story that is enlarged and lowered so the top of the letter is even with the first line of text and the base of the letter drops next to the rest of the paragraph
What is Drop cap
400
type that tells the reader that a story is continued from another page
What is Jumpline
400
the practice of placing an image or color so that it extends to the edge of the page
What is Bleed
400
the first line of a paragraph is flush left, but all remaining lines are indented
What is Hanging indent
400
nonsense text used as a placeholder for actual text; also known as lorem ipsum
What is Greeking
400
a booklet or pamphlet that contains descriptive information or advertising
What is Brochure
500
a line the width of a capital N in whichever font is being used; is used to connect ranges of numbers, dates, letters
What is En dash
500
often located on the first inside page or the editorial page of a publication; contains information such as publisher, staff and contact information
What is Masthead
500
the section on a newsletter that contains the publication name, date, volume number and logo; generally located at the top of the opening page
What is Nameplate
500
a small amount of text taken from an article that is enlarged and often set off with rules, white space and quotation marks
What is Pull quote
500
the area on a sheet of stationery where the name, address and other information is printed