Messaging + Themes
What makes Skratch unique. (name at least 2).
What are:
Hospitality, simple, taste, real, performance
We have 6-7 of these slotted for 2025.
What are product launches?
Sea Otter, Leadville, Mid South.
What are major field events?
The channels that puts out the most frequent communications, helps organically reach new customers and builds affinity and loyalty with existing followers, athletes, and influencers.
What is Social Media?
New Year, New Grit.
What is Q1 theme?
Mystery Flavor
What is August's Promotion?
A one to multi day experience for athletes with Dr. Lim coaching, working out, shared meals amongst other things.
What is training camp?
These support new customer acquisition and help immensely grow our email list.
What are email collection giveaways/activations?
Recovery and Renewal - Beyond the Finish Line, Off-Season Gains, Rebuild to Race Again
What is October, November, December overarching Theme or messaging?
The place for all things Skratchlete - early access, exclusive merch, insider newsletter and more.
What is Loyalty Lab?
Canadian athlete who we have worked with and crewed for over the last few years and is now on the official athlete roster.
Who is Reid Burrows?
A channel that requires regular content creation for A/B testing.
What is Amazon?
Theme Focus: Optimizing nutrition to crush race season—carb loading, hydration hacks, and fueling for peak performance.
Theme Focus: Transition from training to race season, optimizing performance, and staying strong.
What is Race Ready - Race Day Edge, Maximize Every Mile?
Aprils New Product Drop
What is Cinnamon + Oatmeal Energy Bar?
NATA, OR, ASPDA
What are Examples of Skratch Tradeshows?
This form of communication is used to engage, inform, and convert audiences in their inboxes or support omnichannel purchasing, often featuring newsletters, promotions, and personalized messaging.
What is email content?
External influences like weather, seasons, and global trends shape these content considerations.
What are Macro Factors?
June's Major Promotion
One of our 2025 content creator partners who makes fun, unhinged inventions for athletes and outdoor folks.
Who is Outside Brendan?
An organized mass mailing of new products to friends of Skratch, affiliates, media partners, and influencers.
What is product seeding?