Discovery
"This is the first thing you should uncover in a discovery call to ensure the solution aligns with their mission."
What is the church or organization’s broader ministry objective?
"Before you share your screen, you should always confirm this with the prospect."
What is their top priority or goal for the demo? Recap last meeting.
"This is the most important thing to quantify when presenting a business case."
What is the value or ROI of solving the current pain point?
Why is building rapport important?
Building rapport is important because it helps to develop strong, supportive relationships based on common ground and mutual understanding.
“Ministry Brands differentiates by combining ______ and ______.
What are integrated giving and ChMS? Integration of all solutions/products.
Asking about this helps reveal if the current system is causing frustration or inefficiencies."
What is ‘What tools are you currently using, and how are they working for you?’
This tactic helps you align the demo with the buyer’s needs instead of becoming a feature dump.
What is tying every feature back to a discovery insight or business outcome?
This part of your business case helps create urgency.
What is the cost of inaction or doing nothing?
Why now value.
What does building rapport establish?
Trust. Better communication and understanding.
A key reason customers choose Ministry Brands over competitors is _____.
What are flexibility, scalability, and integrated solutions across multiple platforms?
This question helps determine urgency and buying timeline."
What is ‘Is there a specific event or deadline driving your decision?’
"To show the value of Ministry Brands' integrated platform, highlight this real-life workflow that saves time for staff."
What is automating giving data from donation to ChMS to reports?
"To strengthen your business case, tie your solution to this type of organizational priority."
What is a broader ministry or leadership goal (e.g., growth, engagement, financial health)?
What type of questions should you ask your prospect to build rapport?
Ask open-ended questions and show genuine interest in their needs and challenges.
This platform offered by Ministry Brands helps churches and nonprofits manage digital giving and donor engagement in a streamlined way, setting it apart from other payment processors in the faith-based sector.
What is Generosity Payments
"To understand buying power and process, ask this type of question."
What is ‘Who else will be involved in making the final decision?’
"This type of question should be asked during the demo to keep engagement high and confirm relevance."
What is a check-in question like ‘Does this solve the issue you mentioned earlier?’
"A complete business case should include these three elements."
What are the Current challenges, Proposed Solutions, and Impacts?
What skill should you use to build rapport?
Use active listening skills to show that you’re engaged in the conversation.
What is Amplify?
An all-in-one church management solution, Ministry Brands Amplify includes integrated tools that allow ministry teams to build community, improve financial health, engage their congregations, and maximize staff effectiveness.
What is the Ministry Brands Discovery framework called?
"To close strong, every Ministry Brands demo should end with this."
What is a recap of value, confirmation of fit, and clear next steps?
"This is the best way to gain internal buy-in when your champion needs to present the business case to leadership."
Cobuild/Collaborate, ask questions, you present the business case, figure out what's important to leadership, and update decision makers.
How long should you spend building rapport in the discovery process?
5 -15 minutes, but it depends on your prospect.
How many Ministry Brands' employees are dedicated to implementing the post-sales process?
700+