DECA Basics
What are DECA’s 4 career clusters?
Marketing, Finance, Hospitality & Tourism, Management & Entrepreneurship
Explain the nature of customer service.
Customer service means helping customers and making sure they have a positive experience before, during, and after a purchase.
What does DECA stand for when answering a PI?
Define, Explain, Connect, Above & Beyond
What is customer retention?
A business’s ability to keep existing customers coming back and purchasing again, often through strong service, loyalty programs, or relationship-building.
What is the purpose of a DECA exam?
To test a competitor’s knowledge of business concepts related to their event.
Explain the concept of competition.
Competition is when businesses try to attract the same customers by offering better products, prices, service, or value.
What is the GNAPR opening?
Greeting, Name, Association, Position, Reason
What is brand equity?
The extra value a brand gains from having strong customer recognition, trust, loyalty, and a positive reputation.
What are the 3 things a judge looks for in a roleplay?
Performance Indicators, 21st Century Skills, & Solution
Explain the concept of market identification.
Identifying the specific group of customers a business wants to target based on factors like age, interests, location, or needs.
What is a call to action?
This is the specific next step you want a customer, employee, or stakeholder to take after hearing your proposal.
What is a SWOT Analysis?
A planning tool businesses use to evaluate their current situation by identifying Strengths and Weaknesses inside the business, and Opportunities and Threats outside the business.
What does DECA stand for?
What does DECA stand for? → Distributive Education Clubs of America
Explain the concept of brand positioning.
Brand positioning is how a business creates a specific image or identity in the minds of customers so the brand stands out from competitors. It can be based on things like price, quality, customer service, features, or the type of customer the brand is trying to attract.
What is a SWOT analysis?
This business planning tool examines a company’s internal Strengths and Weaknesses, along with external Opportunities and Threats.
What is customer retention?
A business’s ability to keep existing customers coming back and purchasing again, often through strong service, loyalty programs, or relationship-building.
How long has DECA been around
80 years (started in 1946)
Explain the nature of risk management.
Risk management is the process of identifying possible risks that could harm a business, evaluating how likely and serious those risks are, and taking steps to avoid, reduce, or prepare for them. This can include risks involving money, employees, customers, safety, technology, or the business’s reputation.
What is judge interaction in a DECA roleplay?
Judge interaction is how well you communicate with the judge throughout the roleplay by making eye contact, asking or answering questions naturally, reacting to their comments, and keeping the presentation conversational instead of sounding memorized.
What is a KPI?
(Key Performance Indicator)
A measurable value used to determine how successfully a business is achieving a specific goal, such as sales growth, customer satisfaction, or conversion rate.