Marketing
How should a job seeker respond to a business's help-wanted advertisement that asks applicants to send a resume?
A. By sending a resume and a cover letter
B. By calling on the business in person
C. By sending the resume as requested
D. By calling the business
C. By sending the resume as requested
Which of the following best represents the correct order for organizing a job that must be completed:
A. Identify, classify, prioritize, schedule, perform
B. Classify, identify, prioritize, perform, schedule
C. Identify, prioritize, classify, schedule, perform
D. Prioritize, identify, classify, perform, schedule
A. Identify, classify, prioritize, schedule, perform
If a leader wants people to believe what they say and follow them, they must demonstrate
A. self-awareness.
B. competence.
C. the ability to share a vision.
D. decisiveness.
B. competence
capable of making good decisions and handling responsibilities effectively
Which of the following messages should be communicated to an employee in person:
A. The business believes the employee is stealing goods.
B. The business will offer flextime in the summer.
C. The employee's department will soon be enlarged.
D. The assistant manager is taking vacation next week.
A. The business believes the employee is stealing goods
In-person communication is necessary for sensitive, serious, or potentially upsetting messages. Accusing an employee of theft is highly sensitive and should be handled privately to allow for discussion and avoid embarrassment
Which of the following is an example of a long-term business goal:
A. Develop departmental budgets
B. Expand into new markets
C. Hire an accountant
D. Create a sales presentation
B. Expand into new markets
Expanding into new markets is a strategic, long-term objective.
Which of the following is an example of a variable expense:
A. Gasoline
B. Rent
C. Car payment
D. Gym membership
A. Gasoline
To make sure products are available when customers want them, a business should coordinate promotions with
A. segmentation.
B. transportation.
C. communication.
D. distribution.
D. distribution
Distribution involves getting products to the right place at the right time so they are available to customers
Coordinating promotion with distribution ensures that when customers are encouraged to buy (through advertising or sales), the products are actually in stock and accessible
Segmentation targets the right customers.
Transportation is part of distribution, but not the full process.
Communication is about promoting the product, not delivering it.
Which aspect of a company's financial statements can provide information about its bottom line?
A. Cash flow trends
B. Earnings and revenue growth
C. Dividends paid
D. Liabilities
B. Earnings and revenue growth
A company’s bottom line refers to its net income (profit), which comes from revenues minus expenses.
Earnings and revenue growth directly show whether the company is increasing its profitability.
What is an example of a job title in corporate finance?
A. Product manager
B. Accountant
C. Salesperson
D. Credit analyst
D. Credit analyst
A credit analyst evaluates financial data to assess the risk of lending money or extending credit, a role within corporate finance
Dorian owes $5,000 on his credit card with an annual percentage rate of 12%. The credit card company
charges interest on a monthly basis. How much of Dorian's next monthly payment will go toward interest?
A. $49
B. $16
C. $50
D. $164
C. $50
Monthly interest = Principal × Monthly Interest Rate
Principal = $5,000
Annual Percentage Rate (APR) = 12%
Monthly interest rate = APR ÷ 12 = 12% ÷ 12 = 1% = 0.01
Step 2: Calculate monthly interest
Monthly interest=5000×0.01=50Monthly interest=5000×0.01=50
If a company pays more in dividends than it receives in net income, the statement of changes in equity will show that retained earnings will be
A. the same as the previous period.
B. zero.
C. is lower than the previous period.
D. higher than the previous period.
C. is lower than the previous period
Retained earnings = Previous retained earnings + Net income − Dividends
If dividends > net income, then more money is paid out than earned, so retained earnings decrease compared to the previous period
What type of business policy is designed to attract customers by making the purchasing experience more
convenient for them?
A. Flexible
B. Employee
C. Service
D. Product
C. Service
Service policies are designed to improve the customer’s purchasing experience by making it easier, faster, and more convenient (return policies, delivery options, customer support).
Which of the following statements is an advantage of mass marketing:
A. It markets several products to several target markets.
B. It communicates a detailed message to a smaller audience.
C. It is cost-effective because it produces one product for everyone.
D. It provides the most possibilities for success at a high cost.
C. It is cost-effective because it produces one product for everyone
Mass marketing targets a broad audience with a single product or message, rather than tailoring to multiple specific segments
Which of the following types of data should be maintained in an effective financial-information management
system:
A. Reports on the effectiveness of ad campaigns
B. Data on current customer trends
C. Statistics on demographic shifts
D. Information on external market conditions
D. Information on external market conditions
An effective financial-information management system focuses on data that directly affects a company’s financial decisions and performance
The three types of rules that companies implement fall into which of the following categories:
A. Prohibitions, protocols, and procedures
B. Policies, procedures, and protocols
C. Policies, prohibitions, and procedures
D. Protocols, prohibitions, and policies
B. Policies, procedures, and protocols
policies - Broad guidelines for decision-making (the "what" and "why").
Procedures - Step-by-step instructions on how to carry out tasks (the "how").
Protocols - Standardized rules for specific situations (the "rules of conduct").