Marketing
What form of technology are salespeople using that eliminates the need to carry a laptop and personal data assistant while making sales calls?
A. Router
B. Pager
C. Micro kiosk
D. Smartphone
D. Smartphone
Motels often use printed certificates that offer discounts to increase business. What type of promotional technique is this?
A. Prizes
B. Coupons
C. Contests
D. Awards
B. Coupons
Which of the following is available to all people around the world who have access to a computer that has connectivity:
A. Extranet
B. Intranet
C. Internet
D. Broadband
C. Internet
11. In all business occupations, it is important for workers to have effective use of
A. local slang.
B. several languages.
C. correct grammar.
D. technical jargon.
C. correct grammar.
Which of the following identifies an upward economic trend:
A. Businesses are using more computers.
B. Sales in the auto industry are increasing.
C. Businesses must meet stricter licensing requirements.
D. The number of firms accused of price fixing is increasing.
B. Sales in the auto industry are increasing.
A manufacturer has learned that its market is expanding. How should this information be used?
A. To buy risk protection insurance
B. To drop current product lines
C. To lay off employees
D. To increase production
D. To increase production
A primary reason for developing an employee orientation program is to
A. help new employees learn about the company.
B. reduce the need for on-the-job training.
C. assign a mentor to help each experienced employee.
D. evaluate the employees' work performance.
A. help new employees learn about the company.
If Fiona has a fatal accident or gets a terminal disease, she wants to make sure that her children's financial needs are met until they finish college.
What type of insurance should Fiona purchase?
A. Worker's compensation
B. Life
C. Liability
D. Property
B. Life
36. A seller's market is characterized by
A. large supply.
B. high demand.
C. low prices.
D. equilibrium price.
B. high demand.
When generating product ideas as a group, who typically guides the discussion?
A. Innovator
B. Negotiator
C. Mentor
D. Facilitator
D. Facilitator
Channels of distribution benefit businesses by
A. lowering the prices of all industrial goods.
B. getting their products to consumers more efficiently
C. raising their profits each year.
D. allowing them to avoid all channel tasks.
B. getting their products to consumers more efficiently
Jack is measuring how well the purchasing department is performing against the department's budget. Jack is measuring the _________ of the department.
A. purchasing efficiency
B. purchasing functionality
C. supplier relationships
D. purchasing improvements
A. purchasing efficiency
What is a common course of action for small banking institutions interested in competing globally and improving their efficiencies, viability, and profitability?
A. Dissolving their financial holding companies
B. Rapidly expanding their operations
C. Following global regulations more closely
D. Consolidating with larger banks
D. Consolidating with larger banks
26. Those who are in favor of socialism believe that an important advantage of a socialist command economy is
A. increased competition.
B. benefit programs.
C. higher profits.
D. lower taxes.
B. benefit programs.
Reliability, courtesy, and competence are primary factors that a company should consider when it develops strategies to
A. evaluate its customers' experiences.
B. personalize its mass advertising messages.
C. improve the competition's market share.
D. comply with local ordinances.
A. evaluate its customers' experiences.
20. Successful positioning appeals to customers'
A. emotions.
B. five senses.
C. desire to save money.
D. logic.
A. emotions.
At what point in the new-product development process does a product's life cycle begin?
A. Idea generation
B. Commercialization
C. Test marketing
D. Product development
B. Commercialization
A financial-information management system can help a financial manager to make which of the following types of decisions:
A. Employee scheduling
B. Capital budgeting
C. Vendor selections
D. Adding/dropping products
B. Capital budgeting
49. As president of her large company, which should be Sandra's first priority?
A. Hiring
B. Coaching
C. Planning
D. Producing
C. Planning
Changing parts of a game that is marketed in other countries so the game conforms to local customs and preferences is an example of
A. customization.
B. cultural sensitivity.
C. globalization.
D. nationalization.
B. cultural sensitivity.
Which of the following is a disadvantage of the matrix organizational structure:
A. It lacks flexibility.
B. It makes the organization less competitive.
C. It cannot balance conflicting organizational objectives.
D. It violates the unity of command principle.
D. It violates the unity of command principle.
59. How can you be sure that your bank statement is error-free?
A. Pay only with cash rather than using credit cards.
B. Avoid using financial management software.
C. Reconcile the bank statement with your own records.
D. Balance your checkbook regularly.
C. Reconcile the bank statement with your own records.
Three types of communication usually found in a business with a formal communication network are
A. informational, official, and conversational.
B. grapevine, informal, and standard.
C. upward, horizontal, and diagonal.
D. downward, upward, and lateral.
D. downward, upward, and lateral.
What do managers use for financial planning purposes?
A. Business policies
B. Accounting information
C. Operating standards
D. Production schedules
B. Accounting information
One of the most important, fundamental keys to successful change management is
A. ensuring changes do not impact competitiveness.
B. focusing on processes over people.
C. minimizing use of resources.
D. involving everyone in the organization.
D. involving everyone in the organization.