Marketing Vocab
The two types of products
Goods and services
The amount of time an individual roleplay gets to prep
10 minutes
What country was DECA established in
United States of America
Which of the following is a way that businesses often are able to save additional money:
A. By paying bills on time
B. By increasing wages and benefits
C. By renovating facilities
D. By conducting research
A. by paying bills on time
The name of Tiana's prince from Princess and the Frog
Prince Naveen
Any impression a company makes on the consumer
touchpoints
The number of team roleplay events
8
The official DECA colors
Blue and gold
What is one of the benefits of sending a job interview follow-up letter?
A. Allows the applicant to include a resume
B. Lets the applicant submit test scores
C. Reminds the interviewer of the applicant
D. Provides the interviewer with references
C. Reminds the interviewer of the applicant
The color of Cinderella's hair
Blonde
Elements of a SWOT analysis
Strengths, Weaknesses, Opportunities, Threats
The first section in every written event
Executive summary
Draw the DECA logo from memory- the first person to draw it and hold up the paper wins the points for their pod
◇
What are a business's organizational goals based on? A. The employees' input
B. The customers' opinions
C. The industry's needs
D. The business's purpose
D. The business's purpose
The name of the black cat in Hocus Pocus
Binx
Elements of the product life cycle
Introduction, Growth, Maturity, Decline
Name all 5 career clusters
Marketing, Hospitality and Tourism, Management and Administration, Finance, Entrepreneurship
What is the official DECA newsletter called
DECA Direct
Which of the following is an appropriate reason to reposition a product:
A. Marketers are getting bored with the current position.
B. The competitive environment has changed.
C. The company is going out of business.
D. The Christmas season is around the corner
B. The competitive environment has changed.
The names of the three children from Nightmare Before Christmas
Lock, Shock, and Barrel
Define product width and product depth
Product width: how many product lines the company carries
Product depth: variation within the products in the product lines
The number of sections in the Independent Business Plan (EIB) 20-pager including appendix
13 sections
DECA was established nationally in what year?
1946
Which of the following is a purpose of warranties and guarantees:
A. To avoid a customer-oriented focus for the business
B. To protect the producer and the seller
C. To decrease consumer confidence about purchases
D. To decrease feedback from customers
B. To protect the producer and the seller
The runtime of Ratatouille (closest without going over)
1hr 51mins