Marketing
After Lana finishes writing the promotional copy for a direct-mail letter, she plans to proofread and edit her work on her computer. What technique should Lana use to determine if the text is clear and logical?
A. Reading the text aloud.
B. Correcting grammatical mistakes.
C. Reading the text backwards.
D. Correcting punctuation errors.
A. Reading the text aloud.
Pedro Sanchez works as a loan processor for the MON Company, which is located in Smithsville. Pedro has recently approved an application to extend a $10,000 line of credit to Mrs. Jones. Who is the creditor in this situation?
A. Pedro Sanchez.
B. Mrs. Jones.
C. MON Company.
D. City of Smithsville.
C. MON Company.
When generating ideas for new businesses, entrepreneurs often look for ways to
A. rationalize spending.
B. control outcomes.
C. solve problems.
D. increase liability.
C. solve problems.
To become the general manager of a large hotel, you will probably need to go to
A. a community college.
B. seminars and workshops.
C. graduate school.
D. college.
C. graduate school.
It is most appropriate for businesspeople to use complex, technical jargon when they are
A. introducing a friend to a business associate.
B. greeting new customers.
C. speaking with coworkers.
D. informally conversing with an acquaintance.
C. speaking with coworkers.
When conducting marketing research, what is the first step of the process?
A. Develop a hypothesis.
B. Make recommendations based on findings.
C. Identify the reason for the research.
D. Collect the needed data.
C. Identify the reason for the research.
Which of the following is an example of the impact of technology on the financial-services industry:
A. Blurring the lines between banking, insurance, and investments.
B. More walk-in bank customers.
C. Greater demand for investment professionals.
D. Rising concern about fraud and identity theft.
D. Rising concern about fraud and identity theft.
Which of the following can legally be asked on a job application:
A. military experience.
B. number of children.
C. date of birth.
D. height and weight.
A. military experience.
You pay Burger King for the right to set up a location in Barcelona under the corporate headquarters' guidance and regulation. This is an example of
A. franchising.
B. a wholly owned subsidiary.
C. a joint venture.
D. exporting.
A. franchising.
The process of managerial planning typically helps to
A. guarantee positive results.
B. improve interpersonal relationships.
C. influence employees' adaptability.
D. maximize resource efficiency.
D. maximize resource efficiency.
Which of the following is an example of publicity:
A. A radio announcer delivers a paid message about the grand opening of a business.
B. Free samples are given to customers entering a business.
C. A fashion show highlighting the latest in bridal fashions is held.
D. An author appears on a talk show to discuss their new book.
D. An author appears on a talk show to discuss their new book.
Under what circumstances would stock prices increase?
A. When consumer spending increases.
B. During times of high unemployment.
C. When interest rates increase.
D. During a bear market period.
A. When consumer spending increases.
Coral owns a gymnastic studio that teaches children and young adults to do gymnastics. Coral's business produces
A. retail goods.
B. industrial services.
C. tangible outputs.
D. intangible outputs.
D. intangible outputs.
An individual books a hotel reservation on an Internet web site. This is an example of
A. place.
B. product.
C. promotion.
D. possession.
A. place.
What do companies often use to assign and track various business tasks?
A. surveillance system.
B. customer database.
C. accountability matrix.
D. magnetic cards.
C. accountability matrix.
Which of the following is a limitation of a marketing-information system:
A. It updates too quickly during times of business change.
B. It eliminates marketers' jobs.
C. It's expensive to implement.
D. It's very difficult to train employees on its use.
C. It's expensive to implement.
Walt purchased stock based on false information from an online message board. The scammers who posted the information had purchased the stock and hyped it up on the Internet to encourage unsuspecting investors to buy it and drive up its price. After the price went up, the scammers sold off their stock. The price of the stock then fell, leaving Walt with worthless stock. Walt was the victim of
A. pump and dump.
B. a pyramid scheme.
C. affinity fraud.
D. phishing.
A. pump and dump.
How does process thinking help organizations?
A. assists them in separating work between departments.
B. enables them to find out who to blame for issues.
C. lets them know why they succeeded or failed.
D. helps them avoid documenting workflow.
C. lets them know why they succeeded or failed.
Kathy's once-booming traditional brick-and-mortar travel agency is financially struggling. For many years, the majority of Kathy's revenue came from commissions on airline ticket sales. Now, though, most of Kathy's clients purchase their tickets online instead of from her travel agency. These clients can purchase tickets directly from the airlines or through online travel agencies like Priceline or Expedia. Oftentimes, the tickets that they purchase online are less expensive than the tickets that Kathy offers. This is an example of
A. disintermediation.
B. bulk-breaking.
C. discrepancy of assortment.
D. exclusive distribution.
A. disintermediation.
Isabelle asks Todd, one of her project-team members, if he has collected all of the information that he needs to start tabulating a survey. What project-management activity is Isabelle performing?
A. monitoring.
B. initiating.
C. coordinating.
D. assigning.
A. monitoring.
People's Bank recently partnered with a local supermarket chain to offer a special rewards credit card for supermarket customers. Both the bank and the supermarket hope to gain more customers from the relationship. This is an example of
A. mutual advertising.
B. company partnership.
C. affinity marketing.
D. dual promotion.
C. affinity marketing.
Last year, Mr. McKinney gave a portion of his wages to a local charity and was not required to pay taxes on the amount of his donation. This is an example of a(n)
A. estate allocation.
B. tax deduction.
C. tax-deferred investment.
D. investment disbursement.
B. tax deduction.
A manufacturer of dishwashing soap has just invented a new type of soap that cleans better. The manufacturer should choose to distribute the soap through __________ distribution.
A. intensive.
B. inclusive.
C. selective.
D. exclusive.
A. intensive.
To track environmental changes impacting hospitality and tourism marketing, a destination marketer should use
A. model building.
B. customer discovery.
C. push technology.
D. market-basket analysis.
C. push technology.
. During a weekly status meeting, Tom said, “We've worked extremely hard and have made some tremendous progress on this stage of the project, so I am taking the team out to lunch next Wednesday.” What project-management activity is Tom performing?
A. rewarding.
B. mentoring.
C. evaluating.
D. encouraging.
A. rewarding.