What someone is referencing when they talk about a company's "bottom-line"
What is Net Income/Profit?
The process of promoting and selling products or services, including market research and advertising.
What is Marketing?
This industry includes businesses like hotels, restaurants and tourism services.
What is the Hospitality Industry?
The management of business operations, including finance, marketing, human resources, and strategy, to ensure companies run effectively, efficiently, and profitably.
What is Business Administration/Management
The name of a national business club known for preparing high schoolers for 4 unique fields.
What is DECA?
When interest rates go up, bonds price go..... (up/down)
What is bond prices go down?
A notice or announcement in a public medium promoting a product, service, or event
What is an Advertisement?
This hotel department is responsible for guest check-in, check-out and customer service at the desk.
What is the Front Desk?
This type of communication flows from lower-level employees to higher-level management.
What is Upward Communication?
The number of DECA members globally
What is 300,000+ members?
The formula for the Price-to-Earnings Ratio also known as the P/E Ratio
What is (Current Stock Price)/(Earnings Per Share)?
The strategic process of creating a unique name, image, and reputation for a product or company to shape consumer perception and build loyalty.
What is Branding?
This term refers to booking more rooms than are available in anticipation of cancellations or no-shows.
What is Overbooking?
This financial statement shows a company’s revenues and expenses over a period of time.
What is an Income Statement?
The number of people that go to ICDC every year
What is 25,000+?
The business structure that allows for a company to go public, issue shares and have unlimited investors.
What are C-Corporations/C-Corps?
A specific group of consumers most likely to purchase a company’s products or services, identified through market research. Typically based on demographics, location, lifestyle and behavior.
What is a Target Market?
This term refers to the percentage of available rooms that are occupied in a hotel.
This management concept involves comparing a company’s performance metrics to industry bests or best practices to identify performance gaps or improvement.
What is Benchmarking?
The amount of people in DECA at our school this year
What is 102 people?
The component of shareholders equity on the balance sheet that pays for dividends.
What are Retained Earnings?
A strategy where prices fluctuate in real-time based on demand, supply, competitor pricing, and customer behavior. Used widely by airlines, ride-shares and retailers.
What is Dynamic Pricing?
A sales technique where businesses encourage customers to purchase a higher-end, more expensive, or premium version of a product, or add features to increase the total sale value.
What is Upselling?
The potential benefit or profit forgone from the next-best alternative when making a decision. It represents the true cost of choosing one option over another, encompassing both explicit monetary costs and implicit, non-monetary, or time-based costs.
What is Opportunity Cost?
The number of large businesses that sponsor/partner with DECA
What is 60+ businesses?