Entrepreneurship
Losing money and working long hours are examples of these when starting a business.
What are risks?
MENT
mail, email, newspaper, tv or traditional advertising
What is the term for the total amount of goods or stock available for sale
What is Inventory <>
These are some advantages of branding.
What are Brand recognition, emotional connections, and customer trust.
These are the advantages of target marketing.
What are increased revenue and business growth
A person who starts and manages a business is called this.
What is an entrepreneur?
This type of advertising is used to create a positive image for a company.
Institutional advertising.
What are smaller versions of a product given out for free
What are Samples
This symbol is used to identify a company or product.
What is a logo
These may decrease if a company chooses the wrong target market.
What are sales/profits
Leadership, creativity, and organization are examples of these. <>
What are skills?
This term describes the specific group of people most likely to buy a product.
The target audience.
What is the practice of creating eye-catching displays in the store to attract customers?
What is Visual Merchandising
The group of consumers a company wants to reach
What is a target audience
Advertising winter jackets in colder states instead of warmer states is an example of what segmentation?
What is geographical segmentation
This happens when the government officially recognizes a business.
What is registration?
One major advantage of advertising is this.<>
Reaching a specific audience for a lower cost
What is a display found at the very end of a shopping aisle?
What is Endcap
This term means keeping the same style and message across advertisements.
What is brand consistency
This is an advantage of target marketing to help businesses avoid wasting money. <>
What is cost efficiency
Stress, setbacks, and failure are examples of these negative parts of owning a business.
What are the disadvantages?
This type of media includes newspapers, magazines, direct mail, signs, and billboards.
Print media.
Selling related items together, such as placing batteries next to electronics is what?
What is Cross merchandising
This is when a company changes its style, image, or message to create a new identity. <>
What is rebranding
Dividing customers by lifestyle and interests is this type of segmentation
What is psychographic segmentation