Marketing
A sales strategy where a company packages multiple products or services together and sells them as a single combined unit.
What is product bundling?
A summary of a company's financial health at a specific point in time.
What is a balance sheet?
A financial document that tracks the exact amount of cash moving in and out of a business during a specific period.
What is a cash flow statement?
Cher, a front-desk clerk, listens carefully as a hotel guest explains a problem with their meal from room service. Cher also kindly repeats the guest's concerns. Cher is demonstrating this skill.
What is customer service?
A person or company that acts as an intermediary in the supply chain and helps distribute commodities from source to end user.
What is a wholesaler?
Examples include: sales metrics, digital analytics, customer satisfaction scores.
(hint -> ___ data)
What is quantitative data?
The maximum amount a buyer is willing to pay for an asset or security at any given time.
What is the bid price?
A career area in which employees supervise the complete process of getting products in the marketplace.
What is supply chain management?
This value is subtracted from operating cash flow to find free cash flow.
What are capital expenditures?
Daria is planning to open an educational toy store. She has determined the number of families with children in the area, the average family income, and typical buying patterns. Daria will include the information above in this section of her business plan.
What is market analysis?
This type of segmentation groups consumers into categories on the basis of what they are looking for in a product and why they buy the product.
What is behavioural segmentation?
Chris purchased 500 shares of microcap HRR stock. Then, he posted false information about HRR on several investment websites to hype up the stock. After driving up the price of HRR stock, Chris quickly sold all of his stock in the company and earned a large profit. The price of the stock then fell, leaving HRR investors with worthless stock.
Chris committed this investment scam.
What is a pump-and-dump scheme?
A business activity that involves the planning, controlling, preventing, and limiting of business losses and enhancing the possibilities for gain.
What is risk management?
The United Nations organization responsible for promoting responsible, sustainable, and universally accessible tourism.
What is the World Tourism Organization (UNWTO)?
Promotional activities focus on pointing out the differences between competing products when a company's product is in this stage of its life cycle.
What is the maturity stage?
A strategic relationship formed among companies or organizations for mutual benefit (example: a minor league sports team displays the logo of a local business on its jerseys in exchange for sponsorship money)
What is an affinity partnership?
After an acquisition, a company is required to file this type of document within 15 days.
What is Form 8-K?
The formal, step-by-step procedure of resolving a legal dispute through the court system.
What is the litigation process?
According to Continental Eatery's menu, its salmon is flown in directly from Alaska every day. However, the salmon is actually purchased from a local grocery store once a week.The restaurant is potentially violating this type of law.
What are truth-in-menu laws?
If a manager wants to gain insight into a company's liquidity, profitability, and operational efficiency, they would conduct this type of financial statement analysis.
What is ratio analysis?
During the decline stage, a company may choose to discontinue a product and sell off the remaining inventory through this process.
What is liquidation?
Conducted by a third party, this process looks at the accuracy of a company's financial statements as well as any other practices that could confirm the truthfulness of budget statements.
What is external auditing?
A document completed at the beginning of a project that lays the foundation of the project and includes defining what needs to be accomplished during the course of the project.
What is a project charter?
The stage of brand loyalty in which consumers will buy another brand if the brand they like is not available.
What is brand preference?
A small amount of money kept on hand by a business for business purchases.
What is a petty cash fund?