Vocab
All of the different products and/or services a company makes or sells
What is Product Mix?
A large car manufacturer purchases materials that it will use to create parts for vehicles. The car manufacturer is a(n)
a.) retailer
b.) agent
c.) wholesaler
d.) industrial user
What is d.) industrial user?
Which of the following factors is most important for marketers to consider when planning promotions:
a.) colors
b.) job titles
c.) music
d.) costs
What is d.) costs?
What is Next Big Thing?
The process of communicating with a particular group who is most likely to become customers.
What is Target Marketing?
The Walt Disney Company promoted Pocahontas by giving away free vacations to Walt Disney World through sign-ups in Target stores. This is an example of what kind of promotional tool?
a.) Publicity
b.) Sales promotion
c.) Advertising
d.) Personal selling
A car dealership purchases new cars from a Ford factory and then sells them to consumers. What type of business model is this?
a.) manufacturer
b.) distributor
c.) trader
d.) importer
What is b.) distributor?
This years chapter theme is...
What is "What's Next"?
The stages that a product goes through in its life: Introduction, Growth, Maturity and Decline
What is Product Life Cycle?
Coca-Cola's "Always the real thing" campaign is an example of what type of promotion?
a.) taste
b.) company
c.) service
d.) product
What is d.) product?
What type of chart would be best to illustrate room bookings for nine individual months?
a.) bar chart
b.) venn diagram
c.) scatter chart
d.) pie chart
What is a.) bar chart?
The number of this years DECA officers
What is nine?
Technique of offering two or more complementary goods or services together as a package deal.
What is Product Bundling?
Bread for a family would best be classified as a(n) __________ product
a.) installation
b.) shop
c.) convenience
d.) specialty
What is c.) convenience?
Positive and negative results can often be directly related to a company's
a.) name
b.) taxes
c.) actions
d.) location
What is c.) actions?