A business that effectively coordinates channel management with marketing activities is more likely to provide
A. good customer service
An advantage of verbal communication is
B. Tone of voice can be used to express emotions and thoughts
Business ethics involve considering issues about what is
A depression is characterized by which of the following?
A memorandum is typically used for communication that takes place
Which type of business organization reduces or limits the risk of its stockholders?
C. Corporation
Based on nonverbal cues, Amber would probably assume that Ryan was
When filing a tort against a business, the plaintiff must establish that the defendant
Interest rates rising and falling by a wide range on a regular basis often indicate
Which of the following is a common product-related complaint?
Which of the following would probably use a longer channel of distribution than the others?
D. A bottle of shampoo
You're giving directions to a group of coworkers, and you want to ensure they do exactly what you say. You should
A company decides to spend $5,000 on new office furniture instead of putting that money toward the marketing budget. The opportunity cost of this decision is
Two similar brand promises may be carried out differently depending on their
Jayson just learned his company wants to hire a new public relations assistant and posts the job on his personal social media. Why is this inappropriate?
A producer can minimize channel conflict among its distributors and retailers by
B. offering different products through each channel
The human resources manager sends an email stating that employees need to park on the street because of parking lot repairs. This is an example of
George thinks his culture is superior to all other cultures. This is known as
Businesses that carry a considerable assortment of goods but only one or a few related product lines are __________ businesses.
Electronic billing, purchase-order verification, bar-code technology, and image processing are examples of
Legal protection of an invention or a process granted by the government to its owners for a certain number of years is a
C. Patent
It is most appropriate for businesspeople to use complex, technical jargon when they are
Which of the following is a true statement about how technology affects the external business environment?
Thinking of a time when you were happy and proud can help you
When your level of self-esteem is low, this causes you to have