Marketing
Why is it sometimes difficult to be honest about strengths?
A. No one likes to recognize strengths.
B. We don't want to brag.
C. Weaknesses are more significant than strengths.
D. Few people have strengths.
B. We don't want to brag.
Which of the following provides an opportunity for building professional, finance-oriented relationships:
A. Market segmentation
B. Brainstorming
C. Product development
D. Networking
D. Networking
Which of the following is a condition that must exist for channels to be effective:
A. Channel members must not share tasks.
B. They must have at least five members.
C. Channel members must have varying goals.
D. They must be properly managed.
D. They must be properly managed.
You're writing a persuasive letter that you hope will convince people to buy your product. You should be sure your letter...
A. identifies your central selling point.
B. uses general words and passive voice.
C. is as subjective as possible.
D. uses exaggeration to grab attention.
A. identifies your central selling point.
What tool is often helpful to individuals who want to increase their levels of self-esteem?
A. Unwarranted criticism
B. Visualization boards
C. Generalization statements
D. Aggressive attitude
B. Visualization boards
Which is the most effective way for an employee to communicate interest in providing good service to customers?
A. Informal product demonstration
B. Body language
C. Social status
D. Closing statements
B. Body language
Which of the following is most likely to reduce risk:
A. Dividends
B. Insurance
C. Bonds
D. Stocks
B. Insurance
What type of information does a well-written proposal include?
A. Vague goals
B. Specific benefits
C. Previous trends
D. Contingency data
B. Specific benefits
When a company experiences a change in human-resources management, it will also experience a change in...
A. profits.
B. name.
C. financial analysis.
D. market share.
C. financial analysis.
Which of the following is a graphic aid that uses text to depict a sequence of events or the order of a process: A. Bar chart B. Flowchart
C. Pie chart D. Geographic map
B. Flowchart
Indirect channels of distribution are the only channels that involve...
A. producers.
B. industrial consumers.
C. intermediaries.
D. ultimate consumers.
C. intermediaries.
What is the main form of written communication between companies?
A. Telephone calls
B. Meetings
C. Memorandums
D. Business letters
D. Business letters
Product pricing is affected by transportation costs, which are factors related to the marketing element of
A. competition.
B. promotion.
C. place.
D. selling.
C. place.
What do many hotel chains sell that provides the buyers or users with flexibility to make reservations at their convenience?
A. Contest passes
B. Gift certificates
C. Reward points
D. Keyless cards
B. Gift certificates
After Mrs. Green provided the cashier with $2.50 in cash and coins, she left the grocery store with a gallon of milk. In this situation, money is being used as a...
A. store of wealth.
B. negotiating tool.
C. medium of exchange.
D. bartering mechanism.
B. medium of exchange.
Which of the following is an example of a tax that government collects from some businesses:
A. Subsidy
B. Excise
C. Bond
D. Discount
B. Excise
Items that are used to produce goods and services are...
A. economic resources.
B. capital goods.
C. natural resources.
D. human resources.
A. economic resources.
One of the main external factors that may cause a firm to change its business processes is
A. desire for growth.
B. competition.
C. low employee morale.
D. high operating costs.
B. competition.
To achieve cooperation in the distribution channel, channel captains should...
A. minimize communication efforts.
B. treat channel members fairly.
C. improve performance standards.
D. use autocratic leadership methods
B. treat channel members fairly.
What is the advantage to a business that installs external surveillance cameras in prominent locations around its property?
A. Reduces the risk of extortion
B. Eliminates the need to install alarms
C. Discourages attempted burglaries
D. Prevents armed robberies
C. Discourages attempted burglaries
What is true about personal vision?
A. Realistic visions are based on mission statements.
B. Good visions have permanent results.
C. Specific goals are necessary to determine your vision.
D. Achievable visions are time bound.
B. Good visions have permanent results.
What type of accounting system is used for internal decision making, is not governed by generally accepted accounting principles, and emphasizes the future?
A. Managerial
B. Financial
C. Tax
D. Double entry
A. Managerial
What do managers need to do to develop and maintain the level of quality that customers expect?
A. Obtain industry information
B. Monitor all aspects of the business
C. Consider the type of competition
D. Prepare an operating budget
B. Monitor all aspects of the business
Marco doesn't like to leave much to chance, so when it comes to investing his money, he knows that he wants something relatively low-risk. He decides to invest in a combination of stocks from different corporations in different industries because it is less risky than investing in just one stock. What type of investment does Marco select?
A. Money market account (MMA)
B. Mutual fund
C. Savings account
D. Bond
B. Mutual fund
Colin is an experienced computer programmer who has contacted an organization to help him find a new job in another city. After the organization helps Colin obtain a job, Colin's new employer will pay a fee to the organization. What type of organization is helping Colin find a job?
A. Internet referral service
B. Government job placement office
C. Academic counseling center
D. Private employment agency
D. Private employment agency