Marketing
Todd recently purchased a mountain bike from ABC Company. After two weeks of normal use, the frame broke. ABC had promised Todd that it would refund his entire purchase price if the bike did not perform as expected. This promise would be classified as
a) limited guarantee.
b) guarantee.
c) limited warranty.
d) warranty.
a) limited guarantee
Which of the following are examples of deposit-taking financial institutions:
a) Commercial banks, corporations, and mutual savings banks
b) Credit unions, savings and loan associations, and commercial banks
c) Commercial banks, credit unions, and brokerages
d) Savings and loan associations, mutual savings banks, and insurance firms
b) Credit unions, savings and loan associations, and commercial banks
Which of the following is most likely to have a negative impact on a beach destination's economy:
a) Floods and severe storm damage
b) Occasional airline delays
c) Fluctuations in gasoline prices
d) Hotel and restaurant construction
a) Floods and severe storm damage
What type of tax do many local governments levy to pay for public schools and community parks?
a) Estate
b) Excise
c) Income
d) Property
d) Property
Which of the following research designs would be best suited to determine the reach of an advertisement in a particular target market:
a) Focus group
b) Simulation
c) Survey
d) Test marketing
c) Survey
A certificate of deposit is a short-term debt security that is sold through __________ markets.
a) commodities
b) money
c) modified
d) capital
b) money
The question "Are you traveling for business or pleasure?" is an example of a __________ segmentation inquiry.
a) Demographic
b) Psychographic
c) Choreographic
d) geographic
b) Psychographic
An internal factor that affects the business environment is
a) exchange rates.
b) economic expansion.
c) job reorganization.
d) competition
c) job reorganization.
When a business's salespeople take time to discover their customers' needs, the business is likely to benefit because
a) customers are likely to qualify sales leads.
b) salespeople usually earn higher commissions.
c) customers tend to return fewer products.
d) product reviews become unnecessary.
c) customers tend to return fewer products.
Dante received a $500 check from his parents on his birthday. If he invests the check into his savings with an annual rate of 5%, how much will it be worth in a year?
a) $505
b) $575
c) $525
d) $550
c) $525
Which of the following types of hospitality and tourism information is most likely to be found in an online database:
a) Industry market trends
b) A restaurant's customer demographics
c) Customer reviews for a specific hotel
d) Competitors' sales data
a) Industry market trends
Todd needs to develop an overall plan for his business but does not know what type of information to include in the document. Todd logs onto a search engine to quickly locate the information he needs. Which of the following search terms is most likely to provide Todd with desired search results:
a) Develop planning document
b) Plan components
c) Business plan elements
d) Business document components
c) Business plan elements
When Elliot was tabulating marketing research data, he transposed some numbers as he was converting raw data into numerical values. What type of error occurred?
a) Measurement
b) Response
c) Recording
d) Sampling
c) Recording
Which of the following is the accounting equation:
a) Assets = Liabilities - Owner's Equity
b) Liabilities = Owner's Equity + Assets
c) Owner's Equity = Assets x Liabilities
d) Assets = Liabilities + Owner's Equity
d) Assets = Liabilities + Owner's Equity
What type of hotel security standard involves employing armed security guards in high-crime areas?
a) Procedure-related
b) Personnel-related
c) Physical-related
d) Property-related
b) Personnel-related
Where can you find information about the work, schedule, and resources for a project?
a) A marketing plan
b) A code of conduct
c) A project plan
d) A mission statement
c) A project plan
Information management professionals carry an important responsibility for ensuring that their company has its records in order in case of __________ by the government.
a) financial modeling
b) an expenditure
c) a financial audit
d) outsourcing
c) a financial audit
Charlotte, an investment advisor, does more than simply sell stocks and bonds. She also provides investing advice to her clients on an ongoing basis. She talks with clients about their short-term and long-term investing goals and helps them select the investments that are best for them. Charlotte acts as her clients'
a) credit analyst.
b) fiduciary.
c) institutional investor.
d) accountant.
b) fiduciary.
A hotel owner plans to conduct secondary research to learn more about guest satisfaction. Which of the following options would be the most appropriate method of secondary research for the hotel owner:
a) Review customer comments in the hotel database
b) Interview the hotel staff members about guests' attitudes
c) Create a satisfaction survey to provide to all new guests
d) Observe hotel guests to determine their satisfaction
a) Review customer comments in the hotel database
Change management strategies often fail because
a) low-level employees are given too much responsibility.
b) employees dedicate too much time to the change process.
c) competitors have implemented the changes already.
d) they don't include everyone in the change process.
d) they don't include everyone in the change process.