Core
Brandon has been given a 385-page report and does not have time to review the entire document, but he does need to understand specific information that is included in the report. What section of the report will guide Brandon to the information he needs?
A. Analysis
B. Bibliography
C. Appendices
D. Table of contents
D. Table of contents
Providing marketing information is an important channel activity. Businesses rely on marketing information to determine
A. their target markets' needs and wants.
B. how intermediaries are performing.
C. how much to charge for their products.
D. what to name their products.
A. Their target markets' needs and wants
What type of information concerning policies and procedures do employees often extract from an internal business report?
A. Customer profiles
B. New personnel regulations
C. Industry research data
D. Former local competitors
B. New personnel regulations
Which of the following situations involves finding another source of a limited natural resource:
A. Conserving the oil that we use
B. Searching for oil on the ocean floor
C. Paying a higher price for oil
D. Replacing oil with natural gas
B. Searching for oil on the ocean floor
The government's mandating the use of unleaded gas in new cars is an example of
A. protecting specific businesses.
B. protecting the environment.
C. stabilizing the economy.
D. providing public goods.
B. Protecting the environment
Economics is concerned primarily with evaluating alternatives and
A. increasing foreign trade.
B. financing the national debt.
C. making economic decisions.
D. producing goods and services.
C. Making economic decisions
When a business sets up a Facebook account to communicate with its existing and potential customers, what technological tool is it using?
A. Just-in-time marketing
B. Broadcast media
C. Social networking
D. Affiliate advertising
C. Social networking
Patrick has a hard time understanding math concepts, but he's great at Spanish. Cat struggles in Spanish class, but she always gets good grades in her math classes. Which of the following differences between Patrick and Cat is illustrated in this example:
A. Personality
B. Physical condition
C. Mental ability
D. Lifestyle
C. Mental ability
What is a primary advantage of developing a work breakdown structure (WBS) to manage large projects?
A. Eliminates unexpected circumstances
B. Prevents the duplication of work
C. Reduces the need to set project milestones
D. Decreases the need to manage each task
B. Prevents the duplication of work
What staffing activity involves seeking out and attracting qualified potential job candidates?
A. Training
B. Recruiting
C. On-boarding
D. Interviewing
B. Recruiting
Ava is proud of her culture, but she doesn't assume that other cultures are inferior to hers. She avoids showing
A. subcultures.
B. globalization.
C. ethnocentrism.
D. cultural sensitivity
C. Ethnocentricism
Due to advances in technology, which phase of the product life cycle is the typewriter in?
A. Decline
B. Maturity
C. Growth
D. Introduction
A. Decline
In searching out suppliers, industrial purchasers should obtain __________ from potential vendors.
A. buying plans
B. resource files
C. purchase orders
D. price quotes
D. Price quotas
Simone needs to update a customer's credit card information in the company's internal database. How should Simone obtain this information?
A. Email the customer and request that they respond with the information
B. Call the customer and ask them to verbalize the information
C. Text the customer to ask that they take a picture and text the information
D. Request the customer write down and mail the information
B. Call the customer and ask them to verbalize the information
Which of the following best describes what it means to have a vision:
A. Having a mental picture of the ideal future
B. Encouraging others to achieve their dreams
C. Setting clear objectives that you want to achieve
D. Being clear-minded and focused at all times
A. Having a mental picture of the ideal future
When a producer changes from an expensive resource to one that is less expensive, this is an example of
A. conserving a resource.
B. finding an alternative resource.
C. finding another source.
D. paying a higher price for a resource.
B. Finding an alternative resource
Mercedes Benz cars are seen by consumers as luxury cars. This is an example of brand
A. extension.
B. licensing.
C. positioning.
D. insistence.
C. Positioning
A new technology startup is likely to choose a __________ organizational structure.
A. flexible
B. formalized
C. wide
D. narrow
A. Flexibe
Which of the following is a benefit of project planning:
A. Setting an appropriate time frame
B. Monitoring your project
C. Asking yourself important questions
D. Coordinating all of the parts of the project
D. Coordinating all of the parts of the project
Which of the following employees would most likely be described as “innovative” by their supervisor:
A. Anthony, because he is usually quiet during brainstorming sessions
B. Elizabeth, because she gets frustrated when she needs to learn new skills
C. Jake, because he is always willing to adapt to changes during a project
D. Madison, because she prefers to stick to traditional ideas and processes
Which of the following is a reason why the government intervenes in the business world:
A. To limit competition
B. To protect public health
C. To increase monopolies
D. To ensure businesses charge the same prices
B. To protect public health
Why might a business opt to develop a shorter-range sales forecast instead of a longer-range sales forecast?
A. Longer-range sales forecasts are more accurate.
B. Longer-range sales forecasts are more consistent.
C. Shorter-range sales forecasts are more reliable.
D. Shorter-range sales forecasts are more expensive.
C. Shorter-range sales forecasts are more reliable
A hotel’s utility costs change month to month based on the amount of water and electricity used by guests. Utilities are an example of a __________ operating expense.
A. variable
B. semi-variable
C. random
D. fixed
A. variable
Which of the following investments is considered the highest risk:
A. Rare baseball card
B. Mutual fund
C. New house
D. Certificate of deposit
A. Rare baseball card
An exercise equipment manufacturer transports its products by truck instead of by plane because it is more cost-effective, even though delivery takes longer. This demonstrates how pricing impacts the __________ element of the marketing mix.
A. packaging
B. product
C. place
D. promotion
C. Place