Marketing
What is the process of promoting and selling products or services?
What is marketing?
What does the hospitality industry primarily focus on providing?
What are guest services and experiences?
What is a person who starts and operates a business, often taking financial risks?
What is an entrepreneur?
what is the exchange of information between two or more people?
What is communication?
What is the process of convincing a customer to purchase a product or service?
What is selling?
What are the four Ps of marketing?
What are product, price, place, and promotion?
What is the term for a customer's overall experience with a business?
What is customer experience?
What is the term for money used to start or operate a business?
What is capital?
What type of communication uses body language, facial expressions, and gestures?
What is nonverbal communication?
What is the first step in the selling process where a salesperson identifies potential customers?
What is prospecting?
What term describes dividing a market into groups based on shared characteristics?
What is market segmentation?
What is the process of welcoming and registering guests at a hotel?
What is check - in?
What is a business owned and operated by one individual?
What is a sole proprietorship?
What is communication that happens between two or more people directly?
What is interpersonal communication?
What is the sales technique where a salesperson asks questions to understand a customer's needs?
What is determining customer needs?
What is the term for the specific group of consumers a business wants to reach?
What is a target market?
What strategy involves offering different prices based on demand and availability?
What is dynamic pricing?
What is the process of researching whether a business idea is practical and profitable?
What is a feasibility study?
What is the process of giving constructive information to help someone improve?
What is feedback?
What is the process of responding to a customer's concerns about purchasing a product?
What is handling objections?
What marketing strategy involves creating a unique identity that distinguishes a product from competitors?
What is brand positioning?
What is the term for the percentage of available hotel rooms that are occupied?
What is occupancy rate?
What is the term for a company's ability to maintain its competitive advantage over time?
What is sustainable competitive advantage?
What is the communication barrier that occurs when people interpret the same message differently because of cultural differences?
What is a cultural barrier?
What is the final step in the selling process when the salesperson gets the customer to agree to purchase?
What is closing the sale?