Marketing
A computer company creates a new kind of software. Which type of innovation is this?
A. Paradigm
B. Process
C. Positioning
D. Product
D. Product
What is an important consideration when selecting graphics and posting them on a business's website?
A. Font size
B. Download time
C. Descriptive links
D. Log files
B. Download time
Students at a local high school must now pay to participate in the sports program because the school levy failed. This situation is the result of what type of change?
A. Governmental
B. Personal
C. Social
D. Technological
A. Governmental
For financial information to be relevant, it must also be
A. digital.
B. certified by an auditor.
C. timely.
D. perfect.
C. timely.
Insurance is a key element in lifelong financial planning that
A. provides protection against financial losses.
B. protects a person from unethical salespeople.
C. guarantees a solid financial future.
D. is available only to property owners.
A. provides protection against financial losses.
Using a credit card is
A. like getting a free loan if you pay the balance each month.
B. a good way to pay for impulsive purchases.
C. an inexpensive way to borrow money for an extended period.
D. a privilege reserved for working adults.
A. like getting a free loan if you pay the balance each month.
Lucy, who works for the Green Corporation, is responsible for handling special events and responding to requests for information about the company. Lucy works in
A. merchandising.
B. marketing research.
C. marketing communications.
D. professional selling.
C. marketing communications.
For her new job, Tasha has been asked to write a report. She has found a website with information regarding her topic. Which of the following would help her identify whether the information on this site is accurate:
A. A table of contents
B. A bibliography
C. A professional-looking website design
D. A date of modification less than one year old
B. A bibliography
Which of the following is an advantage to businesses of using web-based services for storing business records online:
A. Web-based service companies rarely experience technical problems.
B. The online service provider updates the records daily.
C. Outdated records are automatically discarded without permission.
D. The information is available at all times from any computer.
D. The information is available at all times from any computer.
The employee didn't listen to the manager's explanation about how to perform a certain task because s/he had done a similar job before. Which of the following factors caused the employee not to listen effectively:
A. Past experiences
B. Attention span
C. Age differences
D. Language skills
A. Past experiences
A business purchases insurance to protect against the risk of burglary. This is an example of __________ the risk.
A. transferring
B. preventing
C. retaining
D. bonding
A. transferring
Which of the following is a question you should ask yourself to determine whether you're facing a problem or a true ethical dilemma:
A. Is money at stake?
B. Could someone be unhappy?
C. Is there an easy or hard choice?
D. Could someone be hurt?
D. Could someone be hurt?
Every time you spend money on yourself, you expose yourself to
A. future debt.
B. relational risk.
C. financial risk.
D. poverty.
C. financial risk.
Taking responsibility for your team's success or failure in achieving the vision is part of a team leader A. being enthusiastic.
B. establishing good working relationships.
C. being an example.
D. being a good listener.
C. being an example.
Information that has been printed for publication is often more reliable than many Internet sources because
A. the information is typically carefully checked for accuracy.
B. authors have affiliations with professional organizations.
C. published information is current and up to date.
D. publishers do not support special interest groups.
A. the information is typically carefully checked for accuracy.
Which of the following information should be shared immediately with all staff:
A. A customer has requested that the business extend its hours.
B. An employee of the business has been caught shoplifting.
C. A customer has complained about the service s/he received.
D. An employee of the business may soon be transferred out of town.
C. A customer has complained about the service s/he received.
A business's service orientation is its level of commitment to
A. satisfying customers.
B. maximizing profits.
C. surpassing competitors.
D. gaining respect.
A. satisfying customers.
. A business advertises, "Prove to us that you can buy it cheaper somewhere else, and we'll meet the lower price." This is an example of which of the following competitive techniques:
A. Price fixing
B. Discounts
C. Price matching
D. Rebates
C. Price matching
What is the first step in developing a personal plan of action?
A. State your goal(s).
B. Record your progress.
C. Evaluate the effectiveness of your plan.
D. Develop a plan for achieving your goal.
A. State your goal(s).
If a message recipient is frowning and has clenched fists, the emotional response that s/he is most likely displaying is
A. anger.
B. sadness.
C. joy.
D. nervousness.
A. anger.
Which of the following is an example of an informational message geared toward an external audience:
A. An inventory report
B. An employee handbook
C. A print advertisement
D. An office calendar
C. A print advertisement
Monica has $850 for a new computer. The salesperson at the electronics stores tries to get Monica to purchase a computer that costs $1,100, but Monica can't because she doesn't possess the
A. buying power.
B. equilibrium.
C. elasticity.
D. utility.
A. buying power.
Information that has been printed for publication is often more reliable than many Internet sources because
A. the information is typically carefully checked for accuracy.
B. authors have affiliations with professional organizations.
C. published information is current and up to date.
D. publishers do not support special interest groups.
A. the information is typically carefully checked for accuracy.
Which of the following is a safety procedure that businesses use to track employees who must evacuate a building during an emergency:
A. Training an employee to perform CPR if others are injured
B. Assigning an employee to change the smoke-alarm batteries
C. Requiring employees to call managers when they arrive home
D. Designating a central meeting place for all employees
D. Designating a central meeting place for all employees
Tuition reimbursement is a way to combat the problem of limited
A. natural resources.
B. human resources.
C. capital goods.
D. consumer goods.
B. human resources.