Video
Category 2
Category 3
Category 4
Category 5
100

Transmitting or receiving live video and audio coverage over the internet.

What is live streaming?

100

A person with the ability to influence potential buyers of a product or service.

What is influencer?

100

Adding keywords or key phrases to a piece of content to make it easier to find or link to.

What is tags?

100

A metalanguage which allows users to define their own customized markup languages.

What is XML?

100

A person who takes part in something.

What is participant.

200

A digital audio file made available on the internet for downloading.

What is podcast?

200

An image, video, advertisement, etc., that is circulated rapidly on the internet.

What is viral?

200

Used on social media sites and applications, especially Twitter, to identify digital content on a specific topic.

What is Hashtags?

200

Allows your computer to send or receive text messages.

What is SMS gateway?

200

Any type of content that is distributed through established channels.

What is traditional media?

300

A discussion between two people that involves sending messages over the internet.

What is live chat?

300

The rate at which something occurs or is repeated over a particular period of time or in a given sample.

What is frequency?

300

The measurement of the size of the audience that has seen your ads or campaign content.

What is reach?

300

A proposed development of the World Wide Web in which data in web pages is structured and tagged in such a way that it can be read directly by computers.

What is semantic web?

300

A website or program that collects related items of content and displays them.

What is aggregator?
400

A video broadcast of an event transmitted over the internet.

What is webcast?

400
Websites and applications that enable users to create and share content or to participate in social networking.


What is social media?

400
A set of data that describes and gives information about other data.


What is metadata?

400

The quality of bringing one into direct and instant involvement with something.

What is immediacy?

400

To spread the product throughout the marketplace such that a large number of people can buy it.

What is distribution?
500

Relating to or using data transmitted in a continuous stream while earlier parts are being used.

What is streaming?

500

A piece of narration in a movie or broadcast.

What is voice over?

500

An internal structure but does not contain a predetermined data model or schema.

What is unstructured data?

500

The ability to the company to maintain their participation in a context with new set of rules.

What is permanence?

500

A metric used to quantify the number of digital views or engagements of a piece of content.

What is impression?