Differentiating from Competitors
How are we different from the network model?
Impact employs a flexible service model, coupled with best-in-class technology, that enables brands to take ownership of their program and remove the conflict of interest entirely
Who can describe affiliate marketing?
Marketing where brands work with affiliates who promote their products/services and only get paid when they bring that brand business
Describe impact’s PC offering in 10 seconds
Tracking, Reporting, and Commission tools to ensure a high-quality affiliate channel
How have we helped someone reduce costs?
BackCountry
“How did you get this number?”
We use a technology called ZoomInfo that helps us identify contact info for ideal prospects. I sent you a couple of emails looking to discuss Company’s Partnership Strategy but wanted to give this # a chance since I hadn’t heard back - would setting up some time to discuss this next week make more sense?
What makes how we track different than networks?
Impact track’s the entire customer journey including partners and other channels, automatically deduping conversions where affiliate shouldn't get credit and ensuring a high-quality affiliate program
Who can tell us impact.com’s story?
UCSB->Network Model->Network Challenges->SaaS Alternative->Growing the Partnership Economy
How much does PC cost?
Starting at $500 per month... but tell me how much you are paying your partners? but tell me what other marketing channels you are investing in?
What is the story of someone who started an affiliate program?
AirBnB, Uber, etc
“We are on ShareASale and already have a solution for that"
It sounds like you're working with affiliates and I imagine they are generating solid revenue
…but what drove me to reach out was one of your industry peers migrated from ShareASale to impact after recognizing some of the benefits to
Understanding channel incrementality and investing in this channel with confidence
How is your company solving for channel incrementally?
What are the 3 ways we are different from every competitor? What is an example of each?
Tracking + Crediting (the consumer journey, other channels, last click), Reporting (insights, incrementally, automation), & Comissioning (compensation w/ value, product margins/SKUs, deeper-funnel events)
What is one common challenge associated with affiliate marketing
Tracking +Crediting, Fraud, Time/Bandwidth
Explain one of our reports and why it is a differentiator…
Benchmarking, Contribution, Cross-Device
Brands want to know how their program is performing compared to other leading affiliate programs in their industry.
What is an influencer case study?
BBQ Guys
“We like the network model/need service”
Have you explored the benefits that are leading your peers to adopt the SaaS affiliate model? Having the right support to grow/scale the program is a priority for all our brands but frankly, when Purple, Walmart, and New Balance were evaluating impact.com, they had to ask Rakuten what their services provided on a daily/weekly/monthly basis and they uncovered partner recruitment could be automated and an agency resource could negotiate better placements with publishers, opting to prioritize agile tech and best-in-class services.
Why would someone choose to migrate from Refersion?
Payment Automation (tends to be manual), influencer-specific capabilities,
Name a media publication that marketers are reading to learn more about the industry
Marketing Brew, Tech Crunch, eMarketer
What would be an adjustment to a contract that an advertiser would make?
Paying differently for SKU, customer status, GEO, etc
What is an example of a “modern partnership” (other than Spotify and Ticketmaster?)
Casper<>Chiropractors, FuboTv <>1800 Flowers,
“We just signed with CJ…”
It sounds like you are not making any more investments with vendors for the rest of the year. Frankly most brands we speak with this time are reflecting on what successes are most prevalent and what challenges were most glaring to ensure success for the new year and hearing from Purple, Walmart, and New Balance, their main goal for this year was finding new partners that grow their customer base and avoiding stagnant channel growth…rather than look at the budget, would it make sense to explore some strategies these brands leveraging to grow sales/customers and ensure a HQ affiliate channel?
Why do we lose clients to the network model & how could we combat this?
Discuss services earlier, if you are booking a meeting over the phone ask what services they are getting and specifically what they are providing to set your AE up for success
Who can define deduping? What is an example?
Refers to the, oftentimes, manual act of ensuring that only one paid media channel is actually paying for a conversion (e.g., affiliate not being tracked against paid search and Honey + Google taking credit for driving a customer and the prospect paying both)
What does tracking the full consumer journey enable a customer to do?
Pay based on true incrementality
What is a steal we have had from Partnerize?
SkyScanner, SoFi, Nutrfol, TUI, Vistaprint
“I don’t believe in affiliate marketing”
What has your past experience been? Did you evaluate impact.com when you were exploring options?
With a follow-up call I foresee 2 scenarios:
You learn about what affiliate strategies are your peers leveraging and become more confident with your current approach or...
You find value in what our solution can offer as you look to grow sales and acquire new customers