figure 1
what is the figure about?
The consumers and marketplace structures
What gender faces more challenges?
Women
How was the research done for DEI-orientated marketing?
Using "mystery shoppers"
Is there any way to express your religious belief on campus or in day to day?
Free response
Ex: The chapel on campus, clubs, and or community
What does DEI stand for?
Diversity, equity, and inclusion
What is the middle bubble?
Marketplace diversity equity and inclusion
What identities can limit consumers?
disability or old age
How does prejudice/discrimination harm the consumer?
Brings down the consumers well-being, self-esteem, and autonomy.
What are social class boundaries created by?
shared values and habits
Free response
ex: school, university, and jobs
what is the top bubble?
Gender, age,and body
How do the groups that have limits participate in the marketplace?
Relying on other resources
What are the restrictions that non-white loan seekers faced?
Systemic, chronic, and uncontrollable restrictions.
How is social class measured?
by direct income, wealth, and indirectly through education, job, status and neighborhood.
Who is currently trying to eliminate DEI policies?
President Trump
How do these categories intersect and influence one another?
Connected by "stations" where individual identities interact with larger social and marketplace structures.
How does gender, age, and body connect to DEI?
By accepting all different kinds of gender, age, and body into the marketplace specifically the fashion industry.
What happens over time if discrimination where to continue at a company?
Reduce trust in the marketplace and limit financial opportunity. Damage company brand and reputation.
What is "field-dependent capital"?
resources that matter within a specific community.
Why does naming matter?
Naming identities and experiences validates them, suppressing language can render identities invisible, language shapes reality and belonging
Give one axis box/Lense
Consumer identity and agency, mobilization, and autonomy
Marketplace structure stigma and consumer vulnerability.
What is an example of stigma in the real world?
Free response
Ex: clothing stores, media, advertisement
What are "paradox brands"?
brands that combine opposing traits
What did the mobile-home park study show?
The residents formed distinct status groups based on moral values and behaviors
What are the anti-DEI laws restricting in education?
admissions, certain classroom discussions (i.e "diverse concepts,)