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What ethos, pathos and logos? What is tone and attitude and how do these things affect ethos and pathos?
Ethos is how the writer is perceived in terms of his trustworthiness, character, authority, reasonableness, fair mindedness, open-mindedness etc. Pathos refers to how the writing affects the reader's emotions. Logos refers to the logic and reasoning and use of evidence in the writer's argument. Tone and Attitude have to do with informality and formality in a text. Attitude refers to characteristics of the writer and tone refers to characteristics of the text. If readers detect that the writer has a poor attitude toward her subject or the audience, they will likely see the writer and the text unfavorably. The tone of the text can affect whether readers will be moved or engaged by the writer's words.