Show:
Demographic Questions
What are they?
Demographic Questions
What do they matter?
Informed Consent

Attention Filters
and Trap

Types of Questions
and Timing

100
(True or False) Most people are not sensitive about their age.
Answer: False
100
(True or False) Smart advertisers use demographics to target commercials in order to get the most bang from their buck.
Answer: True
100
(True or False) This type of informed consent is related to a "Benefit" informed consent question If your child falls sick during this period he/she will be treated free of charge.
Answer: True
100
(True or False) An attention filters can reduce the risk that respondents are just “clicking through”without checking the content of a survey
Answer: True
100
(True or False) The timing questions is not a valuable tool for monitoring the quality of your response data
False Reason: You can see how long respondents were on a page to answer the questions or to look at a particular condition. You can see how long someone looks at an image or video and terminate them if they don’t view it long enough. You also have control over how long someone looks at a condition.
200
(True or False) You should not avoid talking about race.
Answer: False
200
Education questions tend to ask about the ___________ level of education completed.
The Highest
200
The questionnaire is made up of 15 questions and will take approximately 20 minutes or less. This is an example of _____________ type of informed consent
Answer: Procedures
200
Which of the following are the Trap question? A. Microsoft office is the core product of Apple B. Bill Clinton was the third American president C. The sun rotates around the earth D. How happy are you with receiving a very large bill from the IRS E. All of them
All of them
200
The Timing questions collect pieces of data, including First Click and ________ A. Last Click B. Page Submit C. Click Count D. a, b, and c E. a and b
Answer: D
300
Due to the length of the possible answers for a location survey, location questions are most often asked in a ____________ format
Answer: Drop Down list format
300
What answer should be included in a survey about race?
Answer: Prefer not to answer
300
Select the example related to an informed consent question: A. Confidentiality B. Participation C. Questions about the research D. Compensation E. All the above
Answer: E - All the above
300
_____ are designed to trap individuals who are speeding or cheating as they take the survey A. Timing questions B. Attention filters C. Scales D. Trap questions E. A,B, and D
Answer: D
300
Timing information is displayed in reports as a table showing the _____ and _____ for each of the four recorded data pieces. A. Average Value and Standard Deviation B. Mean and Median C. Mean and Standard Deviation D. Average and Median E. Mean and Sum
Answer: A
400
What do researchers use demographics for?
To segment their audiences and discover hidden trends
400
Which demographic question can reveal a big disparity of opinions?
Answer: A gender question
400
(True or False) University Institutional Review Boards (IRB), and legal departments often require that informed consent questions be asked in surveys.
Answer : True
400
What methods can we use to create an effective online survey and reduce the risk of “clicking through”?
Answer: Attention Filters; Trap Questions; Reverse Wording of Questions; Timming
400
How many major benefits do the Timing questions have? What are they?
Answer: There are two major benefits. To begin with, timing questions are very helpful in conducting experiments where it is important to track response times. Additionally, timing questions are helpful in identifying respondents who speed through a survey, spending only a few second on each page.
500
How do you set up your check boxes in a survey with a question about race?
Answer: Have a disclaimer that warns that you can check all that apply
500
What is an optimal thing to do when asking questions about race?
Answer:Give the respondent the option to not answer
500
This question is an example of what type of informed consent question: When filling out questionnaires you may come across a question or answer choice that you find unpleasant, upsetting, or otherwise objectionable. For instance, (a few of the questions may cause you to think about negative emotional states.) A. Confidentiality B. Participation C. Risks/ Discomforts D. Questions about the research E. B and C
Answer: C - Risk/Discomfort
500
Where and why do we place the Trap questions?
Answer: Trap questions should be placed within a matrix question so as to reduce the rate that a speeders or cheaters can spot.
500
What are the considerations of using the timing questions?
Answer: The timing question begins counting once the page is fully loaded. For participants with a fast internet connection, or for surveys with simple content and small images, this will work great for even the most accurate timing needs. For studies with slow load times that require high accuracy (up to the millisecond), consider an offline alternative.