DCP's
What the heck is a DCP again?
A DCP stands for Derivative Content Proposal, and it is the end deliverable of a Content Lead digging into a campaign or asset (s) seeking methods to make the content more digestible in order to increase our marketing reach
What is the name of the new webinar platform?
ON24
Name one of the Creative Services Team members
Grayland
Sarah P
Paul
Name one of the Content Leads and the Industry they are mapped to.
Angie - A&D, Kelsey - AT, Jason - IM, Beth - HE and MI, Claire - Marine, Justin - E&U, Lorraine - CP&R, Christina - MD, Katie - E&S + EDA
What Month did the new GEE Derivative team have its first new external hires?
May of 2021
How do I request a DCP?
Work with your Content Lead by industry to get something started or send me a msft teams chat to start the conversation. For those that want something more formal, use the WRIKE writing request form and choose DCP.
Name one of the webinar Hosts / Product Owners
Sarah A
Caroline
What is the Process to request the talents of the Creative Service team?
1 - Work with your industry Content Lead to discuss. teams chat about the project. Then if it's a bit more transactional use the Wrike-based Creative Service Request tool.
Can you name which person on the content team might have been a stunt double in the Netflix series Breaking Bad?
It could have been Justin Tuttle if this was a true statement since he looks a lot like Aaron Paul the actor ( Jesse Pinkman in the show )
Other than remixing content around the topics and smaller bite-sized chunks, what are some other ways might we focus our derivative strategy?
Remixing content to be more digestible in smaller chunks is always important.
However, we can also review the content by persona and propose a different method. Example: Ensure one of the ads matches one of the target personas vs all personas.
Then another way might be to focus on the sub-industries or company types within the umbrella industry. Example: Within Heavy Equipment there are categories of sub-industries: Mining, Farming, Construction. Each group expects images for their worldview and topics they care about.
How can I learn more about DCP's in flight or those being planned?
The Content leads have a planner board in the GEE Derivative Content Execution Teams site called "DCP tracker"
What is the Webinar as a Product project?
This ongoing project led by the webinar team is intended to "level up" the entire process of webinars end to end. Treating webinars like a product, means we have to gather and build requirements, satisfy stakeholders and customers, seek feedback, and do product launches. To learn more please ask Sarah A or Caroline.
When requesting for a video to be remixed or edited what is the most important thing to include in your request?
Most Important - A link to the source video or file to start from :) This is just one item, but there are a few more listed within the request form that can help us meet the turnaround times.
Since our team works on a lot of tickets/projects it's important to make sure that each request is filled in completely for Video and or other Creative services.
Be sure and review the form fully and ask Paul, Sarah P, Grayland or any content lead if you have questions.
Can you name any One of Three DCE team members who have made big moves to new locations in the last 6 months.....Can you name one?
From Florida to the Windy City - CC
From East Coast to the Rockies - CR
From the City of light and home of the Eiffel Tower to a renowned Wine Making Region - CM
Can the Derivative team do re-branding for us?
How long does a DCP take to create?
It varies... DCP's can be done for a single asset, a collection of assets or a entire campaign. It is a collaborative effort for the pod to decide where to focus the derivative content review and then where to consider streaming it into the campaign promotion model. Single Assets ( 1-2 days) Three to four assets ( 3-4 days), Entire Campaigns (7+ days)
When are we moving to the new webinar platform
We are currently targeting April 1st as our hopeful date. Working with digital platforms, the outbound team, and leveraging Paul's knowledge of the toolset we are gaining momentum. We still have a lot to enable the teams on and we hope to begin rolling that out in late February early March.
What are two examples of creative service deliverables/outputs from the team?
There is way more than two :)
Banner Ads
Imagery
Video Editing
Audio Editing
Multimedia creation from images / slides
Animated ads
infographics
booth graphics
and more...
Name which team member was a former Chief Meteorologist.
Who is Jason Meyers.
What is the name and or breed of Lance's dog?
A snoring french bulldog named Georgia
Where can I review and see examples of DCPs to help inspire our POD?
Ask your content lead by industry to show you a few.
Review the GEE Derivative Content Execution Teams site FILES area, and review by industry or search "DCP"
Review the folder called DCP TV and then be on the lookout for DCP TV updates monthly and then a quarterly showcase drop.
Where does webinar content come from?
Webinars take a village to execute, and like many projects in GEE tons of teams are involved to go from zero to launch. However, webinar content is primarily created by folks outside of GEE. These can be CODs in Segment or Industry Marketing, This can be PFDs from the sales organization, and this can be solution directors or strategy leads by industry. All of this variability is why currently it is very hard to sustain a common, repeatable way to ideate, build, gather everything GEE needs to market and execute successful webinars.
What and Where might you find the comprehensive overview of all things the Creative Services Team can help us do and create?
The creative services line card lives within MSFT teams channel posts in GEE, POD Life, and the Derivative Content sites.
Can you guess which Derivative Content team member performed on Showtime at the Apollo?
Grayland
How is the Derivative Content team supporting SMB focused efforts?