Advanced Principles
The core distinction between color theory and color psychology.
What is: theory focuses on rules/harmony, while psychology focuses on emotional impact?
The element that serves as the main focal point in the restaurant social media ad example
What is the main food photo?
The main difference between simple repetition and rhythm in visual design.
What is: repetition repeats identical elements, while rhythm creates a visual tempo or dynamic pattern?
Decorative typefaces and the appropriate scenario for using them.
Decorative typefaces and the appropriate scenario for using them.
What the file extensions PSD and AI represent.
What are Photoshop Document and Adobe Illustrator artwork files?
The main reason accessibility is crucial when creating a color palette.
What is ensuring sufficient text contrast and legibility for visually impaired or color-blind users?
The placement of top and bottom elements in the restaurant social media ad example.
What is headline/restaurant name at top, and contact info/address at bottom in smaller font?
The definitions of Regular and Random rhythm types.
What are: Regular uses predictable spacing, while Random uses unpredictable spacing?
The structural boundary lines that mark the limits of ascenders and descenders.
What are the Ascender Line and Descender Line?
The structural compression difference between JPG and PNG image files.
What is: JPG uses lossy compression, while PNG uses lossless compression?
The way proportion helps establish visual hierarchy in a design layout.
What is signaling importance by making key elements larger relative to others?
One of the two common eye-tracking patterns used to guide visual movement in design layouts.
What are F-Pattern, Z-Pattern
The definitions of Flowing and Progressive rhythm types.
What are: Flowing uses organic curves/waves, while Progressive uses gradual sequence changes?
The typographic term for two or more letters joined into a single graphic character.
What is a ligature?
The primary reason working with native project files (PSD/AI) is necessary during design development.
What is preserving editable non-destructive layers, source vectors, and project settings?
The way visual hierarchy guides and assists the viewer through a graphic design composition.
What is organizing information logically so viewers consume content in order of importance?
Four visual properties that can be systematically repeated to build design consistency.
What are shapes, colors, lines, and textures?
Four typography elements that combine to form a typeface?
What are baseline, cap/x-height, and ascenders/descenders etc....
The main reason sans-serif typefaces are often selected for digital body text.
What is higher legibility and clarity on low-resolution digital screens and modern feel?
Seven distinct methods or elements used to apply contrast for visual impact.
What are size, color, value, shape, texture, position, and orientation?
The definition of movement as a core design principle.
What is guiding the viewer's eye through a composition in a intended direction?
The historical influence for serifs to be used in typefaces.
What is the slabs at the end of chiseled carvings?
The ideal image format type for complex, continuous-tone visuals like photography.
What is a raster image format (such as JPG or TIFF)?