Anatomy of Type
The small line that caps letters, numbers, or glyphs
What is a "serif"
What is a "heading"
Name a typeface that designers absolutely should not use
Impact, Comic Sans, Papyrus, or Bradley Hand
The space between two letters
What is "kerning"
Why is typographical hierarchy important in design?
Keeps info organized, lets reader find what they are looking for easily, highlights the most important info
The enclosed space of a letter
What is a "counter"
The range of point sizes you should use for body copy
What is "8-12 pt"
A typeface that is popular to use in body copy
Helvetica, Avenir, Baskerville, Open Sans, Amiri, Cooper Hewitt, Aktiv Grotesque
The appearance AND arrangement of characters
Typography
The decorative replacement of a serif in any capital letter
What is a "swash"
The height of a lower case letter in a font
What is "x-height"
Helvetica and Times New Roman are examples of typefaces you can use for this kind of type
What is "body copy"
A typeface that is popular for use in headlines, posters, or package design
Brothers, Modesto, Pacifico, Bodoni, Bebas Neue, Iron & Brine
A set of characters of the same design
What is a "typeface"
The end of a stroke that has no serif
What is a "terminal"
The part of a letter that extends upwards past the x-height
What is "ascender"
What kind of information should be in a heading?
The most important info (title, name of the event, etc)
What kinds of fonts are easiest to read in body copy?
What are "serif fonts"
A specific group of letters
within a typeface
What is a "font"
Design program that you should use if you want to kerns letter in a logo
What is "Illustrator"
The line on which letters sit
What is "baseline"
Name a purpose of subheadings
Helps you navigate quickly, helps keep info organized, highlights secondary info
The main vertical stroke in upright letters
What is a "stem"
Design program you should use if you want to kern letters in-line
What is "InDesign"