spread elements
vertical seam down the middle of a spread where the left and right pages meet
What is gutter?
labels parts of a whole or breaks down something complex into smaller pieces
What is diagram?
when elements on a spread line up
What is alignment?
font with strokes attached to the main part of the letter
What is serif?
visually organizes color combinations
What is color wheel?
1/6 of an inch or 12 points
What is pica?
delivers information in bite-size "chunks" based on facts or statistics
What is fast facts?
when elements on a spread repeat
What is repetition?
font without strokes attached to the main part of the letter
What is sans serif?
The relative lightness or darkness of a color
What is tint?
Any kind of text
What is copy?
Series of comments on a topic by newsmakers or students
What is quote collection?
when elements on a spread are close together
What is proximity?
include script, blackletter, all-caps and fancy fonts
What is display font?
The relative intensity or brightness of a color
What is saturation?
the absence of any element
What is white space?
Select a group of pictures covering a particular aspect of an event or activity.
What is photos and captions?
when elements on a spread differ significantly
What is contrast?
the space between lines of text
What is leading?
uses color from a palette throughout the spread
What is constant color?
large capital letter at the beginning of a paragraph that "drops" down several lines
What is drop cap?
A sampling of opinion gathered scientifically
What is opinion poll?
the arrangement of graphic elements in a design in order of importance
What is hierarchy?
space between specific characters
What is kerning?
uses color from a photo throughout the spread
What is echo color?