Elements and Principles
This element refers to the different hues used in a design such as red, blue, or yellow.
Answer: What is colour?
This design approach focuses on solving problems based on the needs and experiences of real users.
Answer: What is human-centred design?
This term describes using resources in a way that does not harm the ability of future generations to meet their needs.
Answer: What is sustainability?
Design created to promote or sell products, services, or brands is called this.
Answer: What is commercial design?
A small, quick drawing used to explore ideas rapidly during the design process is called this.
Answer: What is a thumbnail sketch?
This principle of design refers to how visual weight is distributed so a design feels stable.
Answer: What is balance?
Interviewing or observing users before designing a product is part of this stage of the design process.
Answer: What is user research (or empathising with users)?
Reducing waste by reusing materials or recycling products supports this environmental goal.
Answer: What is waste reduction?
This visual symbol represents a company and is used to identify its brand.
Answer: What is a logo?
This drawing method uses a horizon line and one vanishing point to create the illusion of depth.
Answer: What is one-point perspective?
When a designer repeats elements like shapes, colours, or lines to guide the viewer’s eye across a design, they are using this principle.
Answer: What is rhythm?
A fictional profile representing a typical user, including their goals and frustrations, is called this.
Answer: What is a user persona?
Designing products so materials can be reused, recycled, or remanufactured supports this type of economic model.
Answer: What is the circular economy?
The specific group of consumers a product is designed to appeal to is known as this.
Answer: What is a target market?
When an object is drawn with two vanishing points to show its corner facing the viewer, this perspective technique is used.
Answer: What is two-point perspective?
When a designer deliberately makes one part of a design stand out more than the others using contrast, size, or colour, they are applying this principle.
Answer: What is emphasis?
Designing products so they can be used by people with different abilities, ages, and backgrounds is known as this.
Answer: What is inclusive design?
Considering the environmental impact of a product from raw material extraction to disposal is known as this type of analysis.
Answer: What is a life cycle assessment?
When companies create a consistent visual identity using colours, typography, and messaging across products and advertising, they are developing this.
Answer: What is branding?
Designers use this sketching technique to represent light and shadow to make drawings appear three-dimensional.
Answer: What is shading?
If a design feels visually connected because elements such as colour, shape, and spacing work together consistently, it demonstrates this principle.
Answer: What is unity (or harmony)?
When designers test early models of a product with users and refine the design based on feedback, they are using this iterative process.
Answer: What is prototyping and user testing?
Designing products that last longer, can be repaired, and avoid planned obsolescence is an example of this sustainable strategy.
Answer: What is design for longevity (or design for durability)?
Designers must consider cost of production, manufacturing processes, and profitability when designing products for this type of market.
Answer: What is the commercial market (or mass production market)?
This type of sketch allows designers to show internal features of a product by drawing it as if a section has been removed.
Answer: What is a sectional drawing (or cutaway drawing)?