Branding & Clients
Document used by a creative team to develop creative deliverables for a target audience
Creative brief
What point size should body copy text be?
8-12 pt
What color represents trust, confidence, and security?
Blue
What is commonly used as a substitute for ice cream in food photography/advertising?
Mashed potatoes
What resolution should I use for printed designs?
300 dpi
Vocab word that means the "reputation" of a company
Identity
Which Adobe software is text-based and should be used to kern letters in-line?
InDesign
What color do you mix with a hue to create a tone?
Neutral grey
Ad technique in which advertisers convince customers to join the group of people who have bought this product and be on the winning side.
Bandwagon technique
What is the first step in the logo design process?
Research
How many colors should you use when designing a logo?
1-2 is best, up to 4 is okay
Small line attached to a larger part of a letter or number.
Serif
What is a synonym for "hue"?
Color
What does AIDA stand for?
Attention, interest, desire, action
Which Adobe design software is vector-based?
Illustrator
What color logo must all designers deliver to a client as part of their logo deliverable package?
black
Name an example of a typeface that designers should never use.
Impact, Comic Sans, Papyrus, Bradley Hand
Imagine you are designing the logo for a microbiology laboratory. The lab specializes in testing water for possible harmful contaminants. What color(s) would you use for it and why?
*I will accept any color as long as you can tell me a good reason why you chose it
What are the two most common emotions advertisers try to appeal to through their ads?
Needs & fears
What does CMYK stand for?
Cyan magenta yellow black
At which stage in the design process should you show mood boards to your client?
First stage: research
In typographic hierarchy, what texts needs to be the biggest and boldest on the page?
Headings
Name a company that uses the color orange in their logo and why it is a good choice for their brand.
Nickelodeon: friendly, adventurous
Home Depot: want to appear affordable
Fanta: affordable, energetic
Cheetos: happy, friendly
Etc.
In class we discussed several common fears that advertisers use to appeal to their target audiences. Name two of those fears.
fear of accident
fear of death
fear of being avoided
fear of getting sick
fear of getting old
What are the three parts to a proper critique?
1. Something you like about the design
2. Something that can be improved
3. A suggestion for improvement