Layout Lingo
This is two pages side by side. This is designed so that both pages match because people look at them together.
What is a spread?
The Photographs that show people doing things
What are action photos?
The dominant photo is usually this because it pulls the reader’s eyes into the rest of the spread before any other element on the spread
What is the CVI or centre of visual impact?
Step back from your sheet or preview your page so you can see what your actual spread will look like.
What is step 6 or the last step?
Blocks of colour that can be used to set apart elements of a layout
What are screens?
Areas of the page with nothing on it that are put there on purpose
What is planned white space?
These are the tiny boxes that you use to evenly space the things you place on your page or spread
What are picas?
A headline that is at least 48 point font and is a play on words with the theme
What is a primary headline?
Other things on the page that hook the eye of the reader like dropcaps, labels, logos, enlarged quotes and good headlines
What are reader entry points?
Make sure your page is set up correctly, you know and can see the number of columns you will use and that you have a grid to work with.
What is step 1?
This uses 4 types of inks: cyan, magenta, yellow and black. Any shade is possible with the exception of metallics.
What is four colour or process colour printing?
The main write-up on the page or spread that explains what the page is all about
What is body copy?
The middle of a spread where the pages are bound together
What is the gutter?
It should be 2.5 times larger than the rest of your photos and it should be your best photo
What is the dominant photo?
Because the two pages of the spread are viewed together, this must be used to connect both sides.
What is spread linkage?
Place your dominant photo. Then place other photos around the dominant photo. (Hint: This is 2 steps of the process!)
What is step 2 & 3?
The small images and text at the bottom of each page that tell you what section of the book you’re in
What is the folio?
Headlines that add specific information of several lines and are 14-16 font type
What are secondary headlines?
The large sheets of paper that are folded into 16 page booklets in order to make the yearbook
What is a signature?
A small write-up that explains more about what is shown in a photo. Every photo must have one.
What is a caption?
Thinking of your page as vertical strips and using them to avoid trapped white space
What is columnar design?
Place your captions around the outside of your spread, with each caption next to the photo it describes.
What is step 4?
Boxes or lines that can enclose text and can be made different sizes. They can be made from dingbats, dots, boxes and dashes too.
What are rule lines?
Photos that extend one pica past the outside of the page
What is the bleed line?
The 8th and 9th pages in a signature and the only two pages in the signature that are actually printed together
What is the natural spread?
A line that goes horizontally across the entire spread and NEVER is in the middle of the page
What is the eyeline?
The number of picas that your interior margins should be set at when setting up your columnar design?
What is one pica?
Place your headlines and copy.
What is step 5?
The thing that can differ between how it looks on your computer screen and how it looks when it is printed
What is colour?
The white space on the outside of a spread
What are exterior margins?