Typography
Pictograms/Logos
Colors
Gestalt
Mixed Bag
100

a font without serifs

What is Sans Serif?

100

The combination of a logo and logotype.

What is a trademark?

100

This represents feelings such as energy, aggression, warmth, but has less aggressive associations.

What is orange?

100

This is an area on a layout or photo that holds the viewer's primary focus.

What is point?

100

Another word for “color.”

What is hue?

200
The person who invented the printing press.

Who is Gutenberg?

200

This is when pictograms can be traced back to.

What is cave drawings?

200

Cyan, Magenta & Yellow

What are the printing primaries?

200

See Figure 1.

What is shape?

200

This is an image that represents a concept or idea.

What is an ideogram?

300

The portion of the letter than goes below the baseline.

What is the descender?

300

This is an image that directly represents what it is meant to signify.

What is a pictogram?

300

Colors you get when you mix 1 primary color and 1 corresponding secondary color.

What are tertiary colors?

300

This is created when two opposing elements are juxtaposed against each other.

What is contrast?

300

This is the best kind of color schemes for trademarks.

What is two colors?

400

The space measured from one baseline to another baseline.

What is leading?

400

This is the most protected type of trademark.

What is a Registered Trademark (R in a circle)?

400

A colors range from light to dark.

What is value?

400

See Figure 2.

What is Figure/Ground?

400

The main or heavy stroke of a letter.

What is the stem?

500

The number of points in a pica.

What is 12?

500

These are the 3 things that should be considered when pictograms are created.

What are simplified images, simple lines and shapes, and simple colors?

500

The colors created when you mix 2 primary colors.

What is a secondary colo

500

This is the Theory of Gestalt.

The whole is greater than the sum of its parts.

500

The number of points in an inch?

What is 72?

Click to zoom