EJ History
Design Thinking
BDI Initiatives
EBM Leadership
Client Segments
100
The first Edward Jones office, a single room furnished with three chairs, a desk, and a hat rack, opened in St. Louis in this year.
What is 1922?
100

Rooted in research and understanding, this is the first phase of the design thinking process.

What is Empathize?

100

This initiative is focused on creating an experience that allows advisors to purchase another advisors client book/practice.

What is CJV/Marketplace?

100

Joining the firm last year, she is the GP/Principal of the EBM Organization.

Who is Hema Widhani?

100

This segment is our largest segment being served today, representing nearly 70% of our clients.

What is Core?

200

Penny Pennington became the first female managing partner in 2019, taking over for this Managing Partner.

Who is Jim Weddle?

200

This term describes a non-linear process, looping back to earlier stages.

What is Iterative?

200
A pivot from the single-branch model, this initiative aims to allow advisors to expand their practice with multiple advisors.

What is FA Teaming?

200
This GP is responsible for field marketing and experience, including the BX team.

Who is Emily Barletta?

200

This segment is focused on attracting and retaining new clients with a digital-first approach, early in their wealth-building journey.

What is New to Wealth?

300

In 2011, this program was pioneered to allow financial advisors to transition their clients to newer financial advisors, named after a 32-year advisor and regional leader.

What is the Goodknight program?

300

This style of thinking is best for generating a wide array of ideas.

What is divergent thinking?

300

A future-focused product release, this initiative aims to leverage an AI practice assistant to surface insights and a customizable dashboard to suit individual needs.

What is future practice desktop?

300

This GP is responsible for Human-Centered experience, including design.

Who is Neal Rideout?

300

This segment represent more affluent clients, with assets of at least $5million or more, and a "white-glove" offering.

What is High Net Worth?

400

Also known as the farm, this 711-acre property was donated by Pat Jones in 1997.

What is the Prairie Fork Conservation area?

400

This stage of the Design Thinking process converts ideas into actual solutions.

What is Implement?

400

Aimed at driving a sales culture, this initiative aims to support advisors in identifying and pursuing asset opportunities.

What is lead and prospect management?

400

This GP is responsible for GTM and Segment, including our new client segments: NTW, Core, HNW.

Who is Richard Yang?

400

Launched last year, this is the name of the service offering for HNW clients.

What is Generations?

500

This line, famously said by Ted Jones, was in response to a conflict between his father about giving his two sisters not working at the firm partner ownership.

What is "I don't need partners to share the profits, I need partners to share the work."

500

This is the process of creating a tangible representation of ideas.

What is prototyping?

500

Kicking off in September, this initiatives is focused on defining an end-to-end experience across 9 Practice Jobs.

What are branch journeys?

500

This GP is responsible for brand and sponsorships, including social media and branded content.

Who is Traci Brown?

500

This segment is focused on serving business owners and their employees.

What is Workplace?